Sensory Evaluation Practices
Series: Food Science and Technology;
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Product details:
- Edition number 4
- Publisher Elsevier Science
- Date of Publication 14 September 2012
- ISBN 9780123820860
- Binding Hardback
- No. of pages446 pages
- Size 235x191 mm
- Weight 1080 g
- Language English 0
Categories
Long description:
"
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness"" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project.
" MoreTable of Contents:
1. Introduction to Sensory Evaluation
2. The Organization and Operation of a Sensory Evaluation Program
3. Measurement
4. Test Strategy and the Design of Experiments
5. Discrimination Testing
6. Descriptive Analysis
7. Affective Testing
8. Strategic Applications
9. Epilogue
