Consumer Sensory Testing For Product Development
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Product details:
- Edition number 1998
- Publisher Springer US
- Date of Publication 30 June 1998
- Number of Volumes 1 pieces, Book
- ISBN 9780834212091
- Binding Hardback
- No. of pages254 pages
- Size 234x156 mm
- Weight 1250 g
- Language English
- Illustrations XVII, 254 p. 0
Categories
Long description:
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.
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