Economics by Krugman, Paul; Wells, Robin; Graddy, Kathryn;

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A termék adatai:

Kiadás sorszáma 4th Ed., Revised
Kiadó Macmillan Education
Megjelenés dátuma 2015. január 1.

ISBN 9781464143847
Kötéstípus Keménykötés
Terjedelem1200 oldal
Méret 284x217x44 mm
Súly 2596 g
Nyelv angol
Illusztrációk w. num. ill. (some col.)

Kategóriák

Közgazdaságtan

Rövid leírás:

This bestselling introductory textbook (now in a new edition) from Nobel laureate, New York Times columnist and Principles lecturer Paul Krugman, helps introduce the fundamental principles of economics to all kinds of students.

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Hosszú leírás:

When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman's signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students. This multi-media pack contains the print textbook and LaunchPad access for an additional £5 per student.

LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding.

Unique LaunchPad features included in Economics:
- Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course.
- Intuitive and useful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole.
- A streamlined and intuitive interface that lets you build an entire course in minutes.

LearningCurve in Launchpad

In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers:
- A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers.
- A Personalized Study Plan, to guide students' preparation for class and for exams.
- Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness.

For more information on LaunchPad including how to access our support centre, and watch our video tutorials, please visit here.

To request a demo click here.

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Tartalomjegyzék:

PART I: WHAT IS ECONOMICS?
Intro: The Ordinary Business of Life
First Principles
Economic Models: Trade
-offs and Trade
Appendix: Graphs in Economics
PART II: SUPPLY AND DEMAND
Supply and Demand
Consumer and Producer Surplus
Price Controls and Quotas: Meddling with Markets
Elasticity
PART III: INDIVIDUALS AND MARKETS
Taxes
International Trade
PART IV: ECONOMICS AND DECISION MAKING
Making Decisions
PART V: THE CONSUMER
The Rational Consumer
Appendix: Consumer Preferences and Consumer Choice
PART VI: THE PRODUCTION DECISION
Behind the Supply Curve: Inputs and Costs
Perfect Competition and the Supply Curve
PART VII: MARKET STRUCTURE: BEYOND PERFECT COMPETITION
Monopoly
Oligopoly
Monopolistic Competition and Product Differentiation
PART VIII: MICROECONOMICS AND PUBLIC POLICY
Externalities
Public Goods and Common Resources
The Economics of the Welfare State
PART IX: FACTOR MARKETS AND RISK
Factor Markets and the Distribution of Income
Appendix: Indifference Curve Analysis of Labor Supply
Uncertainty, Risk, and Private Information
PART X: INTRODUCTION TO MACROECONOMICS
Macroeconomics: The Big Picture
Tracking the Macroeconomy
Unemployment and Inflation
PART XI: LONG
-RUN ECONOMIC GROWTH
Long
-Run Economic Growth
Savings, Investment Spending, and the Financial System
PART XII: SHORT
-RUN ECONOMIC FLUCTUATIONS
Income and Expenditure
Appendix: Deriving the Multiplier Algebraically
Aggregate Demand and Aggregate Supply
PART XIII: STABILIZATION POLICY
Fiscal Policy
Appendix: Taxes and the Multiplier
Money, Banking, and the Federal Reserve System
Monetary Policy
Appendix: Reconciling Two Models of the Interest Rate
Inflation, Disinflation, and Deflation
New! Crises and Consequences
PART XIV: EVENTS AND IDEAS
Events and Ideas
PART XV: THE OPEN ECONOMY
Open
-Economy Macroeconomics