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  • Economics
      • GET 10% OFF

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      • Publisher's listprice GBP 59.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        28 660 Ft (27 295 Ft + 5% VAT)
      • Discount 10% (cc. 2 866 Ft off)
      • Discounted price 25 794 Ft (24 566 Ft + 5% VAT)

    28 660 Ft

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    Product details:

    • Edition number 4th Ed., Revised
    • Publisher Macmillan Education
    • Date of Publication 1 January 2015

    • ISBN 9781464143847
    • Binding Hardback
    • No. of pages1200 pages
    • Size 284x217x44 mm
    • Weight 2596 g
    • Language English
    • Illustrations w. num. ill. (some col.)
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    Short description:

    This bestselling introductory textbook (now in a new edition) from Nobel laureate, New York Times columnist and Principles lecturer Paul Krugman, helps introduce the fundamental principles of economics to all kinds of students.

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    Long description:

    When it comes drawing on enduring economic principles to explain current economic realities, there is no one readers trust more than Paul Krugman. With his bestselling introductory textbook (now in a new edition) the Nobel laureate and New York Times columnist is proving to be equally effective in the classroom, with more and more instructors in all types of schools using Krugman's signature storytelling style to help them introduce the fundamental principles of economics to all kinds of students. This multi-media pack contains the print textbook and LaunchPad access for an additional £5 per student.

    LaunchPad is an interactive online resource that helps students achieve better results. LaunchPad combines an interactive e-book with high-quality multimedia content and ready-made assessment options, including LearningCurve, our adaptive quizzing resource, to engage your students and develop their understanding.

    Unique LaunchPad features included in Economics:
    - Pre-built Units for each chapter, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course.
    - Intuitive and useful analytics, with a Gradebook that lets you see how your class is doing individually and as a whole.
    - A streamlined and intuitive interface that lets you build an entire course in minutes.

    LearningCurve in Launchpad

    In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers:
    - A unique learning path for each student, with quizzes shaped by each individual's correct and incorrect answers.
    - A Personalized Study Plan, to guide students' preparation for class and for exams.
    - Feedback for each question with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness.

    For more information on LaunchPad including how to access our support centre, and watch our video tutorials, please visit here.

    To request a demo click here.

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    Table of Contents:

    PART I: WHAT IS ECONOMICS?
    Intro: The Ordinary Business of Life
    First Principles
    Economic Models: Trade
    -offs and Trade
    Appendix: Graphs in Economics
    PART II: SUPPLY AND DEMAND
    Supply and Demand
    Consumer and Producer Surplus
    Price Controls and Quotas: Meddling with Markets
    Elasticity
    PART III: INDIVIDUALS AND MARKETS
    Taxes
    International Trade
    PART IV: ECONOMICS AND DECISION MAKING
    Making Decisions
    PART V: THE CONSUMER
    The Rational Consumer
    Appendix: Consumer Preferences and Consumer Choice
    PART VI: THE PRODUCTION DECISION
    Behind the Supply Curve: Inputs and Costs
    Perfect Competition and the Supply Curve
    PART VII: MARKET STRUCTURE: BEYOND PERFECT COMPETITION
    Monopoly
    Oligopoly
    Monopolistic Competition and Product Differentiation
    PART VIII: MICROECONOMICS AND PUBLIC POLICY
    Externalities
    Public Goods and Common Resources
    The Economics of the Welfare State
    PART IX: FACTOR MARKETS AND RISK
    Factor Markets and the Distribution of Income
    Appendix: Indifference Curve Analysis of Labor Supply
    Uncertainty, Risk, and Private Information
    PART X: INTRODUCTION TO MACROECONOMICS
    Macroeconomics: The Big Picture
    Tracking the Macroeconomy
    Unemployment and Inflation
    PART XI: LONG
    -RUN ECONOMIC GROWTH
    Long
    -Run Economic Growth
    Savings, Investment Spending, and the Financial System
    PART XII: SHORT
    -RUN ECONOMIC FLUCTUATIONS
    Income and Expenditure
    Appendix: Deriving the Multiplier Algebraically
    Aggregate Demand and Aggregate Supply
    PART XIII: STABILIZATION POLICY
    Fiscal Policy
    Appendix: Taxes and the Multiplier
    Money, Banking, and the Federal Reserve System
    Monetary Policy
    Appendix: Reconciling Two Models of the Interest Rate
    Inflation, Disinflation, and Deflation
    New! Crises and Consequences
    PART XIV: EVENTS AND IDEAS
    Events and Ideas
    PART XV: THE OPEN ECONOMY
    Open
    -Economy Macroeconomics

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