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    Digital Marketing in Practice – Design, Implement and Measure Effective Campaigns: Design, Implement and Measure Effective Campaigns

    Digital Marketing in Practice – Design, Implement and Measure Effective Campaigns by Knight, Hanne; Vorster Larsen, Lizette; Vorster Larsen, Lizette;

    Design, Implement and Measure Effective Campaigns

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    A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.

    A termék adatai:

    • Kiadás sorszáma 2
    • Kiadó Kogan Page
    • Megjelenés dátuma 2026. január 3.

    • ISBN 9781398624726
    • Kötéstípus Puhakötés
    • Terjedelem440 oldal
    • Méret 240x170x15 mm
    • Súly 666 g
    • Nyelv angol
      • 700

    Kategóriák

    Értékesítés, kereskedelem Marketing, kommunikáció, PR Menedzsment, vállalatirányítás Az internetről általában

    Rövid leírás:

    This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

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    Hosszú leírás:

    Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.

    Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

    Features include:
    - New chapters on AI in digital marketing, phygital and experiential marketing
    - Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging
    - New and extended material on advergaming, deinfluencing and accessibility in website design
    - Interviews with industry professionals and real-world examples from PureSEO and the Met Office
    - Boxes of key-terms, how-to guides, check lists and critical thought pieces

    It is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.

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