Digital Marketing in Practice – Design, Implement and Measure Effective Campaigns
Design, Implement and Measure Effective Campaigns
- Publisher's listprice GBP 39.99
-
19 105 Ft (18 195 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 10% (cc. 1 911 Ft off)
- Discounted price 17 194 Ft (16 376 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
19 105 Ft
Availability
Not yet published.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2
- Publisher Kogan Page
- Date of Publication 3 January 2026
- ISBN 9781398624726
- Binding Paperback
- No. of pages440 pages
- Size 240x170x15 mm
- Weight 666 g
- Language English 700
Categories
Short description:
This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.
MoreLong description:
Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate students.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Features include:
- New chapters on AI in digital marketing, phygital and experiential marketing
- Guidance on incorporating accountability, inclusivity and meaningful sustainability messaging
- New and extended material on advergaming, deinfluencing and accessibility in website design
- Interviews with industry professionals and real-world examples from PureSEO and the Met Office
- Boxes of key-terms, how-to guides, check lists and critical thought pieces
It is supported by online resources of lecture slides, self-test questions, group activities, worksheets, additional interactive examples and further resource links.
Anxiety Disorders Interview Schedule Adult Version (ADIS-IV): Specimen Set (Includes Clinican Manual and 1 ADIS-IV Client Interview Schedule)
7 161 HUF
6 445 HUF
