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  • Delivering Impact with Digital Resources: Planning your strategy in the attention economy

    Delivering Impact with Digital Resources by Tanner, Simon;

    Planning your strategy in the attention economy

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    Rövid leírás:

    This book investigates how digital values affect our lives provides practical guidance for delivering and sustaining value and impact from digital content.

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    Hosszú leírás:

    Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.

    This book provides practical guidance for delivering and sustaining value and impact from digital content.

    Our digital presence has the power to change lives and life opportunities. We must understand digital values to consider how organizational presence within digital cultures can create change. Impact assessment is the tool to foster understanding of how strategic decisions about digital resources may be fostering change within our communities. Delivering Impact with Digital Resources focuses on introducing both a mechanism and a way to thinking about strategies and evidence of benefits that extend to impact. Such that, the existence of a digital resource shows measurable outcomes that demonstrate a change in the life or life opportunities of the community. The book proposes an updated Balanced Value Impact Model (BVIM) to enable each memory organization to convincingly argue they are an efficient and effective operation, working in innovative modes with digital resources for the positive social and economic benefit of their communities.

    Coverage includes:

    • a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods
    • exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics
    • working with communities and stakeholders to deliver on promises implicit in digital resources/activities
    • major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others
    • an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied.

    Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies.

    Companion website https://www.bvimodel.org/ featuring additional content, BVI model implementations, adaptions and templates and much more.



    '...this book charts a timely path in seeking to bring the GLAM sector more squarely in line with digital practices across public and private institutions and will definitely be a worthwhile read for those seeking to actively improve their organisation?s performance...'

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    Tartalomjegyzék:

    Contents

    List of figures and tables
    List of case studies
    About the author
    Acknowledgements
    List of abbreviations

    Introduction
    Life writes its own stories
    The premise of this book
    The audiences for this book
    Structure of the book
    How to use this book
    Key definitions and concepts

    1 The context of measuring impact to deliver strategic value
    The demand for evidence-based strategies in the digital
    domain
    Origins of impact assessment and variations on the impact
    theme
    The importance of impact to memory institutions
    Development of the Balanced Value Impact Model (BVI Model)

    2 The Balanced Value Impact Model
    Introduction
    Introducing the BVI Model
    The assumptions driving the BVI Model
    A five-stage process
    Prerequisites for application of the BVI Model

    3 Impact in libraries, archives, museums and other
    memory institutions
    Framing thinking
    Examples of impact in the GLAM sector

    4 Finding value and impact in an attention economy
    The challenge of creating digital resources in an attention
    economy
    Defining the attention economy
    Examples of the attention economy
    The significance of the attention economy to memory
    institutions
    Finding value in an attention economy

    5 Strategic Perspectives and Value Lenses
    Introduction
    Strategy and values in memory institutions
    Strategic Perspectives in the BVI Model
    Value Lenses in the BVI Model

    6 Planning to plan with the BVI Model
    BVI Model Stage 1: Set the context
    Assigning Value Lenses to Perspectives in the BVI Framework
    Using Stage 1 for strategic goals not associated with impact
    assessment
    Moving from plan to implementation

    7 Implementing the BVI Framework
    Introducing the BVI Framework
    BVI Model Stage 2: Design the Framework
    BVI Model Stage 3: Implement the Framework

    8 Europeana case study implementing the BVI Model
    Introduction

    9 Using the outcomes of the BVI Model
    Transitioning from outputs to outcomes to impact
    BVI Model Stage 4: Narrate the outcomes and results
    Communicating the results

    10 Impact as a call to action
    BVI Model Stage 5: Review and respond
    Bringing the threads together
    Concluding thoughts

    References

    Index

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