Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
Series: Tourism, Hospitality & Event Management;
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Product details:
- Edition number 1st ed. 2022
- Publisher Springer International Publishing
- Date of Publication 3 February 2023
- Number of Volumes 1 pieces, Book
- ISBN 9783030892340
- Binding Paperback
- See also 9783030892319
- No. of pages282 pages
- Size 235x155 mm
- Weight 456 g
- Language English
- Illustrations XI, 282 p. 26 illus. Illustrations, black & white 434
Categories
Long description:
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
MoreTable of Contents:
The Role of Tourism Entrepreneurship in the Iberian Peninsula.- Tourism Services Innovation Ecosystem: A Multicriteria Model Approach Based on Portuguese Higher Education.- Tourist Experience in Rural Areas in Portugal: The Case of the “Quadrilátero Do Minho”.- Spirituality and Mindful Tourism: Experiencing Innovative Hispanic
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