Strategic Innovative Marketing and Tourism
Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023
Series: Springer Proceedings in Business and Economics;
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Product details:
- Edition number 2024
- Publisher Springer Nature Switzerland
- Date of Publication 1 June 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783031510403
- Binding Paperback
- See also 9783031510373
- No. of pages1044 pages
- Size 235x155 mm
- Language English
- Illustrations XXIX, 1044 p. 114 illus., 103 illus. in color. Illustrations, black & white 667
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Long description:
This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.
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