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Perspectives in Marketing, Innovation and Strategy
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Handbook of Research Methods for Marketing Management
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Brand Psychology: The Art and Science of Building Strong Brands
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Cross-Cultural Consumer Behavior
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Sustainable Marketing: A Holistic Approach
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Strategic Management and the Circular Economy
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Texten mit ChatGPT: Einfach, schnell und kreativ: Ideenmaschine für Kommunikation, Marketing, Werbung und PR
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Routledge Handbook of Consumer Protection and Behaviour in Energy Markets
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Covid-19 and International Business: Change of Era
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The Future Designer: Anthropology Meets Innovation in Search of Sustainable Design
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Advanced Introduction to Digital Society
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Fair Trade and Sustainable Development: Dispersed Hybrid Markets
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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
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Introduction to Sport Marketing
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Complex Modeling of Consumer Behavior: Agent-Based Marketing Science
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Marketing Communications in Tourism and Hospitality
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Marketing Communications in Tourism and Hospitality
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Tourism and Hospitality Marketing: Concepts and Cases
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Market Dynamics And Strategies In A Post-crisis World: Navigating A World In Flux
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