The World's Greatest Brands
- Publisher's listprice EUR 85.59
-
36 127 Ft (34 407 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 12% (cc. 4 335 Ft off)
- Discounted price 31 792 Ft (30 278 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
36 127 Ft
Availability
Out of print
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1996
- Publisher Palgrave Macmillan
- Date of Publication 10 November 1996
- Number of Volumes 1 pieces, Book
- ISBN 9780333664193
- Binding Hardback
- No. of pages188 pages
- Size 255x230 mm
- Language English
- Illustrations XXVIII, 188 p. 0
Categories
Long description:
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
MoreTable of Contents:
Preface - Acknowledgements - Introduction - Context - The Origins of Branding - Values and Visions - Brands for the Next Century: Future Trends - Techniques for the Professional - Brand Worth and Evaluation - Corporate Brands - The Naming of Brands - Designing for the Brand - The Seven Routes to Successful International Branding - The World's Greatest Brands: Top Brands by Sector and Area - The World's Greatest Brands: An A-Z Guide - Index
More
