Selling: Building Partnerships by Weitz, Barton; Castleberry, Stephen; Tanner, John;

10% KEDVEZMÉNY?
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.

Kiadói listaár GBP 134.99
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.

64 491 Ft (61 420 Ft + 5% áfa)
Kedvezmény(ek) 10% (cc. 6 449 Ft off)
Kedvezményes ár 58 042 Ft (55 278 Ft + 5% áfa)

64 491 Ft

Beszerezhetőség

A kiadónál véglegesen elfogyott, nem rendelhető. Érdemes újra keresni a címmel, hátha van újabb kiadás.

A termék adatai:

Kiadás sorszáma 7
Kiadó McGraw Hill
Megjelenés dátuma 2008. november 16.

ISBN 9780073381084
Kötéstípus Keménykötés
Terjedelem552 oldal
Méret 259x210x27 mm
Súly 1175 g
Nyelv angol

Kategóriák

Az orvostudomány általános kérdései Általános gazdasági, üzleti könyvek Értékesítés, kereskedelem Marketing, kommunikáció, PR

Hosszú leírás:

Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

Több

Tartalomjegyzék:

Part One: The Field of Selling

Chapter 1: Selling and Salespeople

Chapter 2: Building Partnering Relationships

Part Two: Knowledge and Skill Requirements

Chapter 3: Ethical and Legal Issues in Selling

Chapter 4: Buying Behavior and the Buying Process

Chapter 5: Using Communication Principles to Build Relationships

Chapter 6: Adaptive Selling for Relationship Building

Part Three: The Partnership Process

Chapter 7: Prospecting

Chapter 8: Planning the Sales Call

Chapter 9: Making the Sales Call

Chapter 10: Strengthening the Presentation

Chapter 11: Responding to Objections

Chapter 12: Obtaining Commitment

Chapter 13: Formal Negotiation

Chapter 14: After the Sale: Building Long
-Term Partnerships

Part Four: The Salesperson as Professional

Chapter 15: Managing Your Time and Territory

Chapter 16: Managing Within Your Company

Chapter 17: Managing Your Career

Több

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Selling: Building Partnerships by Weitz, Barton; Castleberry, Stephen; Tanner, John;

10% KEDVEZMÉNY?

64 491 Ft

Beszerezhetőség

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