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  • Selling: Building Partnerships

    Selling: Building Partnerships by Weitz, Barton; Castleberry, Stephen; Tanner, John;

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 134.99
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        60 947 Ft (58 045 Ft + 5% VAT)
      • Discount 10% (cc. 6 094 Ft off)
      • Discounted price 54 853 Ft (52 241 Ft + 5% VAT)

    60 947 Ft

    Availability

    Out of print

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 7
    • Publisher McGraw Hill
    • Date of Publication 16 November 2008

    • ISBN 9780073381084
    • Binding Hardback
    • No. of pages552 pages
    • Size 259x210x27 mm
    • Weight 1175 g
    • Language English
    • 0

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    Long description:

    Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

    Selling: Building Partnerships, 7e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text on the need for salespeople to be flexible-to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

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    Table of Contents:

    Part One: The Field of Selling

    Chapter 1: Selling and Salespeople

    Chapter 2: Building Partnering Relationships

    Part Two: Knowledge and Skill Requirements

    Chapter 3: Ethical and Legal Issues in Selling

    Chapter 4: Buying Behavior and the Buying Process

    Chapter 5: Using Communication Principles to Build Relationships

    Chapter 6: Adaptive Selling for Relationship Building

    Part Three: The Partnership Process

    Chapter 7: Prospecting

    Chapter 8: Planning the Sales Call

    Chapter 9: Making the Sales Call

    Chapter 10: Strengthening the Presentation

    Chapter 11: Responding to Objections

    Chapter 12: Obtaining Commitment

    Chapter 13: Formal Negotiation

    Chapter 14: After the Sale: Building Long
    -Term Partnerships

    Part Four: The Salesperson as Professional

    Chapter 15: Managing Your Time and Territory

    Chapter 16: Managing Within Your Company

    Chapter 17: Managing Your Career

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