Managing Sustainable Luxury and Digitalization by Schultz, Mario D.; Seele, Peter;

Rövid leírás:

This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.

Hosszú leírás:

This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.

Based on a cross-disciplinary approach, the book integrates theoretical and empirical perspectives to advance the readers’ understanding of luxury. With a particular focus on the Swiss luxury watch context, the book thereby draws on qualitative, quantitative, and archival data to shed new light on recent luxury trends, integrating literature on aesthetics of labour, conspicuous consumption, Gestalt theory, ethical theory, functional theories of attitudes, and surveillance studies. Eight chapters take the readers through a range of topical challenges arising with the display and changing moral perceptions of luxury and shifts that the luxury watch sector is facing in light of the digital transformation impacting luxury goods and the luxury management environment.

This unique book will be of value for academics, scholars, and upper-level students across management studies with a particular interest in the luxury and fashion industries, luxury management, brand management, business ethics, and digital transformation.

With a foreword by Thomaï Serdari, Leonard N. Stern School of Business, New York University.

Tartalomjegyzék:

Foreword

Introduction

Chapter I. Defining Luxury in the Watch Industry: Exploring the Gestalt of Swiss Luxury Watches

Chapter II. Trends and Challenges in the Swiss Luxury Watch industry: Insights from an Expert Survey

Chapter III. Luxury Watches and Ethical Hubris: A Comparative Overview Of Illustrative Cases

Chapter IV. Gestalt-Switch of Luxury Products: Exploring pitfalls of inconsistent value expressions in conspicuous consumption

Chapter V. "Some of my customers… take off their Rolex prior to a client meeting": Luxury Display at Work and the Social (Re)Construction of the Organizational Image

Chapter VI. The transitory Janus-face of Surveillance: Studying Blockchain-Based Product Identifiers in the Swiss Luxury Watch Industry

Chapter VII. Censored and sensored luxury: a new theory, combining retouching of public luxury display and digital product identifiers

Chapter VIII. Future Outlook: How cutting-edge technologies and new consumer generations reshape the luxury environment