Managing Sustainable Luxury and Digitalization
Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business
Series: Routledge Studies in Luxury Management;
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Product details:
- Edition number 1
- Publisher Routledge
- Date of Publication 29 February 2024
- ISBN 9781032501772
- Binding Hardback
- No. of pages140 pages
- Size 234x156 mm
- Weight 453 g
- Language English
- Illustrations 7 Illustrations, black & white; 7 Line drawings, black & white; 15 Tables, black & white 541
Categories
Short description:
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.
MoreLong description:
This book offers new transdisciplinary perspectives on luxury, exploring the topical phenomenon of digitally retouched (censored) and blockchain-secured (sensored) luxury watches and outlining implications that emerge for the field of luxury studies and managerial practice.
Based on a cross-disciplinary approach, the book integrates theoretical and empirical perspectives to advance the readers’ understanding of luxury. With a particular focus on the Swiss luxury watch context, the book thereby draws on qualitative, quantitative, and archival data to shed new light on recent luxury trends, integrating literature on aesthetics of labour, conspicuous consumption, Gestalt theory, ethical theory, functional theories of attitudes, and surveillance studies. Eight chapters take the readers through a range of topical challenges arising with the display and changing moral perceptions of luxury and shifts that the luxury watch sector is facing in light of the digital transformation impacting luxury goods and the luxury management environment.
This unique book will be of value for academics, scholars, and upper-level students across management studies with a particular interest in the luxury and fashion industries, luxury management, brand management, business ethics, and digital transformation.
With a foreword by Thomaï Serdari, Leonard N. Stern School of Business, New York University.
MoreTable of Contents:
Foreword
Thomaï Serdari
Introduction
Chapter I. Defining Luxury in the Watch Industry: Exploring the Gestalt of Swiss Luxury Watches
Chapter II. Trends and Challenges in the Swiss Luxury Watch industry: Insights from an Expert Survey
Chapter III. Luxury Watches and Ethical Hubris: A Comparative Overview Of Illustrative Cases
Chapter IV. Gestalt-Switch of Luxury Products: Exploring pitfalls of inconsistent value expressions in conspicuous consumption
Chapter V. "Some of my customers… take off their Rolex prior to a client meeting": Luxury Display at Work and the Social (Re)Construction of the Organizational Image
Chapter VI. The transitory Janus-face of Surveillance: Studying Blockchain-Based Product Identifiers in the Swiss Luxury Watch Industry
Chapter VII. Censored and sensored luxury: a new theory, combining retouching of public luxury display and digital product identifiers
Chapter VIII. Future Outlook: How cutting-edge technologies and new consumer generations reshape the luxury environment
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