International Business Strategy by Verbeke, Alain;

10% KEDVEZMÉNY?
A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.

Kiadói listaár GBP 41.99
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.

20 060 Ft (19 105 Ft + 5% áfa)
Kedvezmény(ek) 10% (cc. 2 006 Ft off)
Kedvezményes ár 18 054 Ft (17 195 Ft + 5% áfa)

20 060 Ft

Beszerezhetőség

A kiadónál véglegesen elfogyott, nem rendelhető. Érdemes újra keresni a címmel, hátha van újabb kiadás.

A termék adatai:

Kiadás sorszáma 2, New edition
Kiadó Cambridge University Press
Megjelenés dátuma 2013. március 7.

ISBN 9781107683099
Kötéstípus Puhakötés
Terjedelem611 oldal
Méret 245x174x24 mm
Súly 1050 g
Nyelv angol
Illusztrációk 61 b/w illus.

Kategóriák

Általános gazdasági, üzleti könyvek Menedzsment, vállalatirányítás Nemzetközi gazdálkodás

Rövid leírás:

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

Több

Hosszú leírás:

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, presenting a framework in the first half of the book that is consistently used in all subsequent chapters and applications.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen, The Netherlands

Több

Tartalomjegyzék:

List of figures; List of case studies; About the author; Foreword Jean-Fran&&&231;ois Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book's framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix. Suggested additional readings.

Több

Mostanában megtekintett