Corporate Entrepreneurship and Innovation in Tourism and Hospitality by Aguiar-Quintana, Teresa; Day, Jonathon; Álamo Vera, Francisca Rosa;

Rövid leírás:

In this book, scholars and industry experts analyse case studies related to real-world scenarios with the aim of expanding the body of knowledge, inspire future research and develop the field.

Hosszú leírás:

The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field.

The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives.

This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

Tartalomjegyzék:

Introduction

Chapter 1       

Internationalisation of the Pestana Hotel Group chain through corporate entrepreneurship: From family hotel to multinational hotel chain

Helder Brito-Carrasqueira and Luis Nobre-Pereira

Chapter 2       

Seaside Hotels: Corporate entrepreneurship and innovation strategies in Spain, Germany and Asia

Teresa Aguiar-Quintana and Sabine Haller

Chapter 3

More than a crisis? Corporate entrepreneurship and COVID-19 pandemic in Austrian tourism: A case study of a family-run hospitality business

Christoph Pachucki and Ursula Scholl-Grissemann

Chapter 4

Entrepreneurial innovation in Binter Airline company based on growth: New routes in Europe and Africa after COVID-19

Juan Carlos Martín, Concepción Román and Teresa Aguiar-Quintana

Chapter 5

Innovation strategies and corporate entrepreneurship in Northern Europe: Scandic Hotels, a case study of the pandemic effect in the Swedish revenue management

Staffan Hedén

Chapter 6

Alfa Aldea: Astrotourism innovation in Chile

Carlos Fernández and Carmelo León-González

Chapter 7

Exploring new market opportunities through entrepreneurial innovation at “El Grifo” Winery in The Canary Islands, Spain

Teresa Aguiar-Quintana, José Luis Ballesteros-Rodríguez and Carmen Domínguez-Falcón

Chapter 8

Hospitality recovery through corporate entrepreneurship based on growth: The case of Cordial Hotels in Europe

Francisca Rosa Álamo-Vera, Teresa Aguiar-Quintana, Francisco J. Gutiérrez-Pérez and Yazmina Araujo-Cabrera

Chapter 9

Corporate entrepreneurship within a sustainable business model: The Cayuga Collection Ecolodges in Costa Rica, Nicaragua and Panamá

Eugenio Díaz-Fariña, Ivelina Mirkova and Noemi Padrón-Fumero

Chapter 10

The creation of a fleet management model as a result of corporate entrepreneurship in a car rental company in the South of Europe

José Sanabria-Díaz, Teresa Aguiar-Quintana, Silvia Sosa-Cabrera and Ana Isabel Lemes-Hernández

Chapter 11

Digital services strategy based on market expansion and management software in Spain: The case of Bamen Corporation

Alfonso Cerezo-Medina, Antonio Guevara-Plaza and Marta Lozano-Domínguez

Chapter 12

Myths, legends and stories: A South African approach to tourism branding and destination development

Cine Van Zyl and M.A. de Beer

Chapter 13

Entrepreneurial strategies and innovation in hospitality business: Cases from Australia and Indonesia

Hera Oktadiana, Tingzhen Chen and Joko Haryono

Chapter 14

Corporate entrepreneurship actions toward a more sustainable tourism mobility. The case of the Ferrovie dello Stato Italiane

Mario Tartaglia, Francesca Pagliara and Juan Carlos Martín

Chapter 15

The growth of a family-run restaurant in Madrid through innovation and corporate entrepreneurship since 1934

Jesús de Madariaga and Teresa Aguiar-Quintana

Chapter 16

Corporate entrepreneurship in Central America Tourism Agency (CATA) based on the promotion of multi-destinations in Belice, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panamá and Dominican Republic

Eduardo Parra-López, Almudena Barrientos-Báez, Leydy Cevallos-Barbera and Diego Guzmán-Vera

Chapter 17

Viajes Insular, the internationalisation and entrepreneurial innovation of travel agencies in Spain

Silvia Sosa-Cabrera, Teresa Aguiar-Quintana, Ana Isabel Lemes-Hernández and José Sanabria-Díaz

Chapter 18

The innovation of Zuana Beach resort and the private investment with the implementation of international sustainability standards in Santa Marta Beach in Colombia

María Luisa Galán-Otero and Deiwi Jesús Zurbarán-Arias

Chapter 19

HD Group: Business model based on innovation and diversification in shopping centres, supermarkets and hotels

Francisco J. Gutiérrez-Pérez, Francisca Rosa Álamo-Vera and Teresa Aguiar-Quintana

Chapter 20

Innovation applied to online travel agencies: The case of Different Travel in Huesca, Spain

Silvia Abella-Garcés, M. José Barlés-Arizón, Nuria Domeque-Claver, Melania Mur-Sangrá, Ana Monclús-Salamero and Ana Katarina Pessoa-de-Oliveira

Chapter 21

Corporate entrepreneurship within a DMO: The case of Visit Greenland

Elizabeth Cooper

Chapter 22

Innovative strategies applied in a mature destination before, during and after COVID-19: The case of Gran Canaria Tourism board

M. Carmen Cruz-Lecat, Pablo Llinares-de-Bethencourt, Antonia M. García-Cabrera and M. Gracia García-Soto

Chapter 23

Innovation in the international educational experience for the hospitality and luxury industry: Unleashing corporate entrepreneurship at Les Roches in Switzerland and Spain

Carlos Díez-de-la-Lastra, Jon Loiti-Pérez-de-Labeaga and Raúl Castro-López, Lidia Esther Hernández-López and Juan Manuel Benítez del Rosario

Chapter 24

The innovation and internationalisation of ACCOR company: Main strategies in hospitality corporate entrepreneurship

Christina Tschech and Philippe Frouté

Chapter 25

Barceló Hotel Group, the introduction of a Spanish company in USA, Asia, Africa, Europe and Central and South America through horizontal and vertical growth strategies

Marta Jacob, University of Balearic islands, Teresa Aguiar-Quintana and Francisca Rosa Álamo-Vera