The Management of Technological Innovation
Strategy and Practice
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Beszerezhetőség
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A termék adatai:
- Kiadás sorszáma 2 Rev ed, Revised
- Kiadó OUP Oxford
- Megjelenés dátuma 2008. február 7.
- ISBN 9780199208531
- Kötéstípus Puhakötés
- Terjedelem408 oldal
- Méret 245x188x22 mm
- Súly 779 g
- Nyelv angol
- Illusztrációk numerous figures and tables 0
Kategóriák
Rövid leírás:
The management of technological innovation is one of the most important challenges facing businesses today. Innovation is now the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors. The first edition of this book has been one of the most popular texts for students of innovation and technology management.
TöbbHosszú leírás:
The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations.
The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI.
By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization.
Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors.
This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.
...an excellent account of the main tools and techniques involved in managing 21st century innovation processes. It is essential reading for anyone getting a business degree as well as those on executive courses.
Tartalomjegyzék:
What is the Management of Technological Innovation and why is it Important?
The Business Context for Innovation
Technological Innovation
Innovation Strategy
Networks, Communities and Technological Collaboration
The Management of Research and Development
The Management of Product and Service Innovation
Innovation in Operations and Processes
Delivering Value from Innovation
Five Future Challenges
