• Contact

  • Newsletter

  • About us

  • Delivery options

  • Prospero Book Market Podcast

  • The Management of Technological Innovation: Strategy and Practice

    The Management of Technological Innovation by Dodgson, Mark; Gann, David M.; Salter, Ammon;

    Strategy and Practice

      • GET 10% OFF

      • The discount is only available for 'Alert of Favourite Topics' newsletter recipients.
      • Publisher's listprice GBP 59.00
      • The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.

        28 187 Ft (26 845 Ft + 5% VAT)
      • Discount 10% (cc. 2 819 Ft off)
      • Discounted price 25 369 Ft (24 161 Ft + 5% VAT)

    28 187 Ft

    db

    Availability

    printed on demand

    Why don't you give exact delivery time?

    Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.

    Product details:

    • Edition number 2 Rev ed, Revised
    • Publisher OUP Oxford
    • Date of Publication 7 February 2008

    • ISBN 9780199208531
    • Binding Paperback
    • No. of pages408 pages
    • Size 245x188x22 mm
    • Weight 779 g
    • Language English
    • Illustrations numerous figures and tables
    • 0

    Categories

    Short description:

    The management of technological innovation is one of the most important challenges facing businesses today. Innovation is now the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors. The first edition of this book has been one of the most popular texts for students of innovation and technology management.

    More

    Long description:

    The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver of competitiveness for firms of all sizes in virtually all business sectors and nations.

    The first edition of this book has become one of the most popular texts for students of innovation and technology management. This new edition sees David Gann and Ammon Salter join Mark Dodgson as authors, drawing on their combined experience of 60 years of researching and teaching MTI. It combines the most relevant theoretical analysis with contemporary and historical empirical evidence to provide a comprehensive, yet concise and readable, guide to the challenges of MTI.

    By explaining the innovation process the book reveals the broad scope of MTI and its importance for company survival, growth and sustainability. It describes how MTI has to be managed strategically and how this is successfully achieved by formulating and implementing strategy and delivering value. Chapters provide frameworks, tools and techniques, and case studies on managing: innovation strategy, communities, and networks, R&D, design and new product and service development, operations and production, and commercialization.

    Based on robust analysis, the book provides a wide range of empirical evidence from a huge diversity of case studies, with around fifty case studies newly written for this edition. It analyses MTI in all parts of the world, in companies large and small, and in services, manufacturing, and resource-based business sectors.

    This new edition has been fully revised and updated to reflect the latest teaching and research, and to ensure its continuing relevance to the contemporary world of MTI. It will be an important resource for academics, students, and managers throughout the world, is a recommended text for students of innovation and technology management at postgraduate and undergraduate level, and is particularly valuable for MBA courses.

    ...an excellent account of the main tools and techniques involved in managing 21st century innovation processes. It is essential reading for anyone getting a business degree as well as those on executive courses.

    More

    Table of Contents:

    What is the Management of Technological Innovation and why is it Important?
    The Business Context for Innovation
    Technological Innovation
    Innovation Strategy
    Networks, Communities and Technological Collaboration
    The Management of Research and Development
    The Management of Product and Service Innovation
    Innovation in Operations and Processes
    Delivering Value from Innovation
    Five Future Challenges

    More
    0