Strategic Sport Communication by Pedersen, Paul M.; Laucella, Pamela C.; Kian, Edward (Ted) M.; Geurin, Andrea N.;

Rövid leírás:

Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.

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Hosszú leírás:

Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport.

No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication.

The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).

The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism.

Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems.

Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research.

Additional updates and new features of the fourth edition include the following:

• The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform.
• The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality.
• New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students.

Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field.

Note: A code for accessing HKPropel is included with this ebook.

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Tartalomjegyzék:

Part I. Introducing Sport Communication

Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities
Growth and Magnitude of the Sport Industry
Television Contracts and Growth in Sport Franchise Values
Segmentation of the Sport Industry
Role of Communication in the Sport Industry
Study of Sport Management
Study of Sport Communication
Preparing for a Career in Sport Communication
Chapter Wrap-Up

Chapter 2. Careers in Sport Communication
Careers in Management
Careers in Media
Careers in Support Services
Careers in Entertainment
Other Career Opportunities
Increasing Your Marketability Through Ancillary Activities
Your Keys to Entering the Field
Chapter Wrap-Up

Chapter 3. History and Growth of Sport Communication
Early Eras of Sport Journalism
Golden Age of Sport
Perspective Period
Transition Years
Pioneering Visions: Pete Rozelle and Roone Arledge
Contemporary Sport Communication and Digital Sport Communication
Chapter Wrap-Up

Chapter 4. Sociological Aspects of Sport Communication
Race and Ethnicity
Mutual Influence of Sociocultural Issues and Sport Activism
Gender and Sport Media
Nationalism and Sport Media
Current Sociological Issues Affecting Sport Media
Chapter Wrap-Up

Part II. Examining the Strategic Sport Communication Model (SSCM)

Chapter 5. Sport Communication and the SSCM
Definition of Sport Communication
Theoretical Framework of Sport Communication
Elements of Sport Communication
Popular Theories in Sport Communication
Strategic Sport Communication Model
Chapter Wrap-Up

Chapter 6. Personal Sport Communication
Forms of Personal Communication in Sport
Interpersonal Sport Communication
Elements of the Interpersonal Sport Communication Process
Nonverbal Communication in Sport
Verbal Communication in Sport
Effective Interpersonal Sport Communication: Skill Development
Chapter Wrap-Up

Chapter 7. Organizational and Leadership Communication in Sport
Organizational Sport Communication
Three Organizational Features That Affect Communication
Forms of Communication in Sport Organizations
Leadership Communication in Sport
Chapter Wrap-Up

Chapter 8. Sport Mass Media: Convergence and Shifting Roles
Twenty-First-Century Media Convergence and Corporate Consolidation
Sport Publishing and Print Sport Communication
Newspaper Sport Coverage
Wire Services and Technological Advancements
Web and Social Sport Media
Sport Magazines
Sport Books
Electronic and Visual Communication
Chapter Wrap-Up

Chapter 9. Digital, Mobile, and Social Media in Sport
Digital Sport Media: Interactivity and the Internet
Internet Usage in Sport
Model for Online Sport Communication
Digital Sport Media Communication Channels
Chapter Wrap-Up

Chapter 10. Integrated Marketing Communication in Sport
Characteristics of the Sport Product
Advertising
Sponsorship
Use of Athlete Endorsers
Digital Media
Use of Data Analytics in IMC
Chapter Wrap-Up

Chapter 11. Public Relations and Crisis Communication in Sport
Historical Perspectives and Trends in Public Relations
Effective Public Relations
Media Relations
Digital Public Relations Tools
Community Relations
Communication During a Crisis
Chapter Wrap-Up

Chapter 12. Sport Communication Research
Practical Research in the Media Industry
Data, Data Visualization, Technology, and Social Media
Academic Research in Sport Communication
Chapter Wrap-Up

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