Public Relations in Asia Pacific by Devereux, Mary; Peirson-Smith, Anne;

Rövid leírás:

In this second edition, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies.

Hosszú leírás:

In this second edition of the book Public Relations in Asia Pacific, Mary Devereux and Anne Peirson-Smith have updated content regarding theory and provide examples of growing professionalism and cultural accommodation in the practice and management of public relations in some of the world’s fastest expanding Asian economies. They offer a carefully drawn Public Relations road map, in both strategic and practical terms, for all manner of entities, for profit, and not-for-profit, on how to strategically establish and maintain effective relationships with numerous stakeholders for competitive advantage.

Public Relations in Asia Pacific develops and applies a core theoretical framework, providing the foundation for understanding the need for cultural adaptivity in managing strategic communication across the varied cultures of the Asia Pacific region. This updated volume also delivers a value-added and critical focus, on both the operations of public relations in the Global South, in addition to foregrounding the importance of this vital region as an economic driver in the wake of a new economic world order.

Public Relations in Asia Pacific is a ‘must read’ for those interested in pursuing public relations careers and those studying the profession, in addition to being an up to the minute, first-rate refresher for established professionals.

As Asia Pacific continues to drive global economic, technological, and cultural shifts, public relations professionals must develop a deeper understanding of its rich diversity and evolving media ecosystems. This second edition of Public Relations in Asia Pacific: Communicating Across Cultures provides a timely, practitioner-informed exploration of the strategies, challenges, and cultural contexts shaping communication across this vital region. From corporate reputation and crisis management to AI and measurement frameworks, the book offers both foundational insights and advanced tools for communicators operating across borders. Featuring local expertise, real-world case scenarios, and forward-looking analysis, it is an essential resource for professionals, students, and global leaders seeking to engage authentically with Asia Pacific stakeholders.

Tartalomjegyzék:

Chapter 1. Introduction: PR Communicates Within and Across Cultures

Chapter 2. Locating Public Relations in the Asia Pacific Context

Chapter 3. Communicating with our Audiences and Stakeholders

Chapter 4. Building and Defending Corporate Reputation

Chapter 5. The Role of Public Affairs in Asia Pacific

Chapter 6. Internal and Employee Communications

Chapter 7. Healthcare Communications

Chapter 8. Financial and Investor Communications

Chapter 9. Managing Issues and Crises in Asia Pacific

Chapter 10. Consumer PR

Chapter 11. PR Measurement and Evaluation

Chapter 12. The Future of PR In Asia Pacific