McQuail's Reader in Mass Communication Theory by McQuail, Denis;

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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions. Designed as a companion to Mass Communication Theory, it can also function independently.

Hosszú leírás:

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text.

Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication.

McQuails Reader in Mass Communication Theory includes key statements from;

Pertti Alasuutari

Ien Ang

Jan L. Bordewijk

Jay G. Blumler

Roland Barthes

Oliver Boyd-Barrett

Muriel G. Cantor

James Carey

Peter Dahlgren

Daniel Dayan

Everette E. Dennis

Todd Gitlin

Alvin W. Gouldner

Robert M. Entman

Celia von Feilitzen

Marjorie Ferguson

Edward S. Herman

Terhi Rantanen

Stuart Hall

Joli Jenson

Elihu Katz

Judith Lichtenberg

John H. McManus

Joshua Meyrowitz

C. Wright Mills

Merrill Morris

John C. Nerone

W. R. Neumann

Janice Radway

Ronald E. Rice

Karl Erik Rosengren

James Slevin

Pamela J. Shoemaker

John Tomlinson

Gaye Tuchman

Ellen Wartella

Judith Williamson

Dolf Zillmann

Liesbet van Zoonen

Tartalomjegyzék:

PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY
General Introduction
PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail
Editor's Introduction
Media Sociology - Todd Gitlin
The Dominant Paradigm
A Cultural Approach to Communication - James W Carey
A `New' Paradigm? - Liesbet van Zoonen
The Propaganda Model - Edward S Herman
A Retrospective
PART THREE: MASS MEDIA AND SOCIETY
Editor's Introduction
The Mass Society - C Wright Mills
The Communications Revolution - Alvin W Gouldner
News, Public, and Ideology
Defining Media Events - Daniel Dayan and Elihu Katz
Media and Behavior - a missing link - Joshua Meyrowiz
PART FOUR: FROM OLD TO NEW MEDIA
Editor's Introduction
Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam
Artifacts and Paradoxes in New Media - Ronald E Rice
The Internet as Mass Medium - Merrill Morris and Christine Ogan
The Internet and Forms of Human Association - James Slevin
PART FIVE: NORMATIVE THEORY
Editor's Introduction
The Press and the Public Interest - Everette E Dennis
A Definitional Dilemma
Foundations and Limits of Freedom of the Press - Judith Lichtenberg
On Social Responsibility Theory - John C Nerone
The Public Sphere as Historical Narrative - Peter Dalhgren
New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim
PART SIX: GLOBAL MASS COMMUNICATION
Editor's Introduction
Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen
The Discourse of Cultural Imperialism - John Tomlinson
International Communication at the Mass Media Level - Karl Erik Rosengren
The Mythology about Globalization - Marjorie Ferguson
PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION
Editor's Introduction
A New Gatekeeping Model - Pamela J Shoemaker
Making News - Gaye Tuchman
Time and Typifications
Does Serving the Market Conflict with Serving the Public? - John H McManus
The Hollywood TV Producer - Muriel G Cantor
PART EIGHT: MEDIA CONTENT
Editor's Introduction
Rhetoric of the Image - Roland Barthes
Meaning and Ideology - Judith Williamson
The Television Discourse; Encoding and Decoding - Stuart Hall
The Ideal Romance - Janice Radway
PART NINE: THE MEDIA AUDIENCE
Editor's Introduction
Three Phases of Reception Studies - Pertti Alasuutari
Streamlining `Television Audiences' - Ien Ang
Fandom as Pathology - Joli Jenson
The Consequences of Characterization
Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen
The Future of the Mass Audience - W Russell Neuman
PART TEN: MASS MEDIA EFFECTS
Editor's Introduction
Publicity and Pluralistic Ignorance - Elihu Katz
Notes on the `Spiral of Silence'
Framing - Robert M Entman
Towards Clarification of a Fractured Paradigm
Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings
Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant