Marketing
Principles for Students and Practitioners
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8% KEDVEZMÉNY?
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- Kiadói listaár EUR 96.29
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40 846 Ft (38 901 Ft + 5% áfa)
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- Kedvezmény(ek) 8% (cc. 3 268 Ft off)
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40 846 Ft
Beszerezhetőség
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A termék adatai:
- Kiadás sorszáma 2024
- Kiadó Springer
- Megjelenés dátuma 2025. május 16.
- Kötetek száma 1 pieces, Book
- ISBN 9783658458331
- Kötéstípus Puhakötés
- Terjedelem287 oldal
- Méret 240x168 mm
- Nyelv angol
- Illusztrációk 1 Illustrations, black & white; 80 Illustrations, color 700
Kategóriák
Rövid leírás:
Learn about the principles of marketing ? a textbook for students and practitioners
This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.
Content
Marketing as a Management Process
Strategic Marketing
Market Research
Product and Pricing Policy
Communication and Sales Policy
Marketing Organization and Controlling
For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Több
Hosszú leírás:
Learn about the principles of marketing ? a textbook for students and practitioners
This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.
Content
Marketing as a Management Process
Strategic Marketing
Market Research
Product and Pricing Policy
Communication and Sales Policy
Marketing Organization and Controlling
For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.
TöbbTartalomjegyzék:
Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.
Több
