Marketing
Principles for Students and Practitioners
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40 846 Ft (38 901 Ft + 5% VAT)
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40 846 Ft
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Product details:
- Edition number 2024
- Publisher Springer
- Date of Publication 16 May 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783658458331
- Binding Paperback
- No. of pages287 pages
- Size 240x168 mm
- Language English
- Illustrations 1 Illustrations, black & white; 80 Illustrations, color 700
Categories
Short description:
Learn about the principles of marketing ? a textbook for students and practitioners
This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.
Content
Marketing as a Management Process
Strategic Marketing
Market Research
Product and Pricing Policy
Communication and Sales Policy
Marketing Organization and Controlling
For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. More
Long description:
Learn about the principles of marketing ? a textbook for students and practitioners
This textbook conveys the fundamental principles of marketing and consistently draws on practical experience. This application-oriented approach enables readers to analyze marketing problems and develop solutions independently. In this 16th edition, all chapters have been brought up to date. Compared to previous editions, the fact that services play a very significant role in the economy has also been taken into account. Therefore, decisions made by service companies have been given greater and more consistent consideration.
Content
Marketing as a Management Process
Strategic Marketing
Market Research
Product and Pricing Policy
Communication and Sales Policy
Marketing Organization and Controlling
For ideal exam preparation, we also recommend the exercise book that accompanies this marketing textbook for business administration students.
MoreTable of Contents:
Marketing Planning.- Strategic Marketing.- Marketing Research.- Product and Pricing Policy.- Communication and Sales Policy.- Marketing Organization.- Marketing Controlling.
More
