M: Marketing ISE
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10% KEDVEZMÉNY?
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26 749 Ft (25 475 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 2 675 Ft off)
- Kedvezményes ár 24 074 Ft (22 928 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
26 749 Ft
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Megjelenése törölve vagy kivonva a forgalomból. Sajnos nem rendelhető.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadás sorszáma 8
- Kiadó McGraw Hill
- Megjelenés dátuma 2022. március 24.
- ISBN 9781265056704
- Kötéstípus Puhakötés
- Terjedelem oldal
- Méret 274x228x20 mm
- Súly 937 g
- Nyelv angol 0
Kategóriák
Hosszú leírás:
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing.
Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing.
Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.
Tartalomjegyzék:
Section One: ASSESSING THE MARKETPLACE
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Digital Marketing: Online, Social, and Mobile
Chapter 4: Conscious Marketing, Corporate Social Responsibility, and Ethics
Chapter 5: Analyzing the Marketing Environment
Section Two: UNDERSTANDING THE MARKETPLACE
Chapter 6: Consumer Behavior
Chapter 7: Business-to-Business Marketing
Chapter 8: Global Marketing
Section Three: TARGETING THE MARKETPLACE
Chapter 9: Segmentation, Targeting, and Positioning
Chapter 10: Marketing Research and Analytics
Section Four: VALUE CREATION
Chapter 11: Product, Branding, and Packaging Decisions
Chapter 12: Developing New Products
Chapter 13: Services: The Intangible Product
Section Five: VALUE CAPTURE
Chapter 14: Pricing Concepts for Capturing Value
Section Six: VALUE DELIVERY: DESIGNING THE CHANNEL AND SUPPLY CHAIN
Chapter 15: Supply Chain and Channel Management
Chapter 16: Retailing and Omnichannel Marketing
Section Seven: VALUE COMMUNICATION
Chapter 17: Integrated Marketing Communications
Chapter 18: Advertising, Public Relations, and Sales Promotions
Chapter 19: Personal Selling and Sales Management
M: Marketing ISE
26 749 Ft
24 074 Ft
The Dead of Night (the 39 Clues: Cahills vs. Vespers, Book 3): Volume 3 [With Six Cards]
10 631 Ft
9 781 Ft
