Last Man Standing by Coombs, Danielle Sarver;

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When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his competitors and the race itself, a contest characterized by its rollercoaster nature?

Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets (The New York Times, Wall Street Journal, and Washington Post for newspapers; CNN, Fox News, and MSNBC for cable news networks), Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.

This book features:
Exhaustive analysis of mainstream media coverage over a twelve-month periodSmart, insightful exploration of media frames Chronological structure, which allows for analysis to address how frames shift with candidate's fortunes

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Last Man Standing

Table of Contents




Dedication

Acknowledgments

Chapter 1: Setting the Stage
Understanding the Context Media FramingPrimariesCitizens United v. Federal Election CommissionUnderstanding Framing in the 2012 Republican Primaries
Chapter 2:An Unsettled Field (May-June 2011)
Meet the CandidatesTop-Tier CandidatesJon HuntsmanTim PawlentyMitt RomneyTea Party Conservatives Michele BachmannHerman CainNewt GingrichRick SantorumThe Libertarian FringeGary JohnsonRon PaulThe Race BeginsThe First Debate: South CarolinaGingrich Implodes: Parts I and IIThe Evangelical VoteGingrich Implodes. AgainThe Second Debate: New HampshireBachmann's BuzzCampaigns in TroubleRick Perry: A New Alternative to Romney?
Chapter 3: The Race Intensifies (July-August 2011)
The Rise of Michele BachmannPawlenty's ""Failure to Launch""Huntsman's ""Difficulty Gaining Traction""Romney's Focused CampaignPerry: A Conservative's DreamAll Eyes on IowaThe Ames Straw PollPerry ""Jolts"" the FieldPaul's Predicament Limiting the Pool
Chapter 4:The Rollercoaster Continues (September-October 2011)
The Candidates Debate: Simi Valley, CA and Tampa, FLPerry versus RomneyPerry Under a Microscope Romney: The ""Eat-Your-Vegetables"" Candidate Focus on FloridaRaising Cain: The Florida Straw PollThe Rise (and Fall) of ""Anti-Romney"" CandidatesPerry Falls ShortBachmann's Lost Her BuzzPaul Beginning to SurgeCain: The Latest Flavor-of-the-MonthOctober Debates: Hanover, NH and Las Vegas, NVMoving Right Romney: Establishment's Choice, but What About Voters?The Influence of DebatesGetting Ready for the Final Stretch
Chapter 5:The Final Stretch (November-December 2011)
Cain: A Candidate Mired in ControversyVying for SupportCain's Foreign Policy DebacleRomney: Disciplined CampaignerThe Rebirth of GingrichThe End of Cain Campaigning in December: The Final Sprint BeginsRomney: Changing Strategy?Can Gingrich Maintain His Position in the Top Tier?Five Days, Three DebatesRealities of Winter CampaignsRallying Behind a Conservative Candidate
Chapter 6: Voting Begins (January-February 2012)
The Iowa Caucuses BeginMoving on to New HampshireSouth Carolina: The First Southern PrimaryCreating Racial Tensions Florida: Romney Fights BackSantorum's Resurgence Romney's Uncertain TerrainSantorum: The Conservative Alternative?Gingrich: His Own Worst Enemy?Paul: Looking for Leverage Arizona and Michigan: Romney's Resurgence?
Chapter 7: Last Man Standing (March-April 2012)
A Delegate StrategyBuild-Up to Super TuesdayNo Clear Winner on Super TuesdayRomney: No Excitement, No InspirationSantorum's Wild RideGingrich and Paul: Still Running, TooMid-March MadnessApril: The Race Winds DownRomney: The Last Man Standing
Chapter 8: Conclusion
Framing Candidates and IssuesImpact of the Tea PartyWhat Happened in 2012?Pragmatism versus Ideology
Appendix:Methods
Data CollectionNewspaper Articles Table A.1: Newspaper Articles Included in StudyCable News TranscriptsTable A.2: Cable News Transcripts Included in StudyDrawing the SampleTextual AnalysisA Final Note on Methods
Bibliography