Integrating New Technologies in International Business by Singh, Gurinder; Maurya, Alka; Goel, Richa;

Rövid leírás:

Explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

Hosszú leírás:

The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises (SMEs) and start-ups. It highlights how businesses in emerging economies are implementing the new technological innovations to compete in the global market.

The chapters in the volume provide valuable insight on many cutting-edge topics on new technology in the business environment and the new digital world, or Industry 4.0, including:

• Internet of Things (IoT) and customer relationship management


• Cross-cultural management


• Artificial intelligence


• Social media advertising


• Multichannel banking


• Digital payment technology


• Blockchain technology


• Augmented reality


• Eye-tracking analysis

This book will be a valuable resource for business leaders and managers, industry professionals, business scholars, regulatory stakeholders, policymakers, faculty and students, and those who are interested in the current trends in the state of global digitization in industrial markets. The information provided here will help readers find the most appropriate approaches for taking advantage of these new technologies.

Tartalomjegyzék:

1. Wealth and Welfare Business: A Sustainable Business Model 2. An Impact of Adoption of the Internet of Things (IoT) on Customer Relationship Management (CRM) in the Banking Sector of India 3. Cross-Cultural Management: Opportunities and Challenges 4. Exploring the Relationship Between Personality and Work-Life Balance 5. Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario 6. Understanding Consumer Responses Towards Social Media Advertising and Purchase Intention Towards Luxury Products 7. Multichannel Banking and Customer Experience: A Literature Review of Channels as a Moderator 8. Center of Main Interest (COMI): Perspectives and Challenges 9. Digitalizing Business Innovation 10. Digital Payment: A Robust Face of Modern India 11. The Emerging Smart Supply Solutions in Fresh Fruits: India Matching the International Business Standards, New Formats, and New Technologies 12. Conceptual Integration of International Marketing in India 13. Blockchain Technology and Its Utilization in Tracking Milk Process 14. Impact of New Technology on Business 15. Impact of Augmented Reality in Sales and Marketing 16. Theoretical Perspective of Role of Technology on Business Environment 17. Social Media Marketing and Purchase Behavior of Millennials: A Systematic Literature Review 18. Eye-Tracking Analysis of Chosen Tourist Offers