Home Business Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures by Cook, Mel;

Rövid leírás:

Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business ? Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet?and at no cost. Plus, you'll find highlights such as:

• Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
• Descriptions of 120 home business opportunities with proven track records.
• Advice on how to select a product or service that gives you a competitive edge and quick profits.
• Tips on how to market a product with little capital?using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
• Listing of:
  • Firms that sell products and services through home-based entrepreneurs
  • 28 franchise and nonfranchise business opportunities that can be run from the home
  • 29 types of companies that regularly use homeworkers
  • 13 popular freelance occupations for work-at-home professionals.

A highly readable, entertaining, and informative guide, this book should be in the hands of anyone who has entertained the idea of working from home. Visit us online at http://www.mgr.com

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Hosszú leírás:

Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business ? Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet?and at no cost. Plus, you'll find highlights such as:

• Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
• Descriptions of 120 home business opportunities with proven track records.
• Advice on how to select a product or service that gives you a competitive edge and quick profits.
• Tips on how to market a product with little capital?using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
• Listing of:
  • Firms that sell products and services through home-based entrepreneurs
  • 28 franchise and nonfranchise business opportunities that can be run from the home
  • 29 types of companies that regularly use homeworkers
  • 13 popular freelance occupations for work-at-home professionals.

A highly readable, entertaining, and informative guide, this book should be in the hands of anyone who has entertained the idea of working from home. Visit us online at http://www.mgr.com

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Tartalomjegyzék:

Listing of Megasuccessful Home-Started Firms Profiled in Home Business, ? Big Business.

Introduction.

PART ONE: Home-Grown Million-Dollar Businesses.

1. Making It Big: Profiles of Home-Based Ventures That Became Million-Dollar Companies.

2. Going from Kitchen Table to Executive Suite: The Secrets of Growing a Business.

PART TWO: The Essentials of Successfully Starting, Operating, and Expanding a Home Business.

3. What It Takes to Succeed: An Overview of Home Business.

4. Picking a Winner: Guidelines for Business Selection.

5. Turning Products and Services into Dollars: The Magic of Marketing.

6. Creating the Demand and Getting the Order: Advertising, Promotion, and Sales.

7. Free Advertising Is Yours Almost for the Asking: Publicity.

8. Convincing People to Buy: Do-lt-Yourself Advertising.

9. Receiving Top Dollar for Your Efforts: Costing and Pricing Products and Services.

10. Avoiding Future Problems: Business Planning.

11. Open for Business: Starting Up and Managing the Day-to-Day Operations.

12. Turning a Profit the First Year and Then Expanding: A Blueprint for Success.

13. Make Your Home a Real Office: The Electronic Cottage.

PART THREE: Home Business Descriptions.

14. Cash for Crafts: Craft- and Hobby-Related Businesses.

15. Cooking Up a Profit: Food Products and Services from Home Kitchens.

16. Bucks from Helping Consumers: Personal Service Types of Home Businesses.

17. Earn Steady Income Assisting Other Businesses: Business Services That Can Be Home-Operated.

18. Getting Rich through the Mail: Home-Run Mail-Order Businesses.

19. Income from Unique Talents: Freelance Professionals Working at Home.

20. Turn a Spare Room into a Money-Making Factory: Manufacturing Your Own or Another Firm's Product.

21. Revenue from Selling: Retailing from Home.

22. If It's Broken, Fix It for Money: Repair-Related Home Businesses.

23. Dollars for Lessons: Educating/Instructing Work-at-Home Business Opportunities.

PART FOUR: Profitable Cybermarketing: Using the Internet to Launch and Grow Your Home Business.

24. Make Your Home Operation a Global Company: How to Establish a Presence on The Web.

25. Cybermarketing Business Opportunities.

26. Light at the End of the Cybertunnel: Making Money on the Internet.

PART FIVE: Special Information Chapters.

27. Ready-to-Run Home Businesses: Business Opportunities.

28. There's a Business for Everyone: Work-at-Home Opportunities for Retirees and the Disabled.

29. Legalese Made Easy: Home Business Legal Advisor.

Resource Guide.

Recommended Books.

Help Organizations.

Small Business Magazines.

Library Reference Books.

Government Publications.

The Fifty Most Useful Web Sites for Home-Based Business.

Index.

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