Home Business Big Business: The Definitive Guide to Starting and Operating On-Line and Traditional Home-Based Ventures
Early Detection and Cognitive Therapy for People at High Risk of Developing Psychosis
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Product details:
- Edition number Revised Edition
- Publisher John Wiley & Sons
- Date of Publication 8 June 1998
- ISBN 9780028622521
- Binding Paperback
- No. of pages304 pages
- Size 231x187x22 mm
- Weight 595 g
- Language English 0
Categories
Short description:
Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business ? Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet?and at no cost. Plus, you'll find highlights such as:
- Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
- Descriptions of 120 home business opportunities with proven track records.
- Advice on how to select a product or service that gives you a competitive edge and quick profits.
- Tips on how to market a product with little capital?using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
- Listing of:
- Firms that sell products and services through home-based entrepreneurs
- 28 franchise and nonfranchise business opportunities that can be run from the home
- 29 types of companies that regularly use homeworkers
- 13 popular freelance occupations for work-at-home professionals.
Long description:
Every year the trend toward working at home continues to grow, fueled by downsizing and ever-more-affordable office equipment. Author Mel Cook explains how to get started making your self-employment dreams come true, even on a shoestring budget, and provides dozens of examples of real-life success stories about men and women who took their chances and are now making millions. From choosing your business to financing, day-to-day operations, marketing, and publicity, Home Business ? Big Business is the only reference guide you'll need to become a successful home entrepreneur. This revised and expanded edition features a new section on Web-based companies and the cybermarketing opportunities that can be run from your home computer. Even novice entrepreneurs will be able to establish a global presence on the Internet?and at no cost. Plus, you'll find highlights such as:
- Profiles of entrepreneurs who began in spare rooms and basement apartments and became wealthy, featuring inside information on how they went from their kitchen table to their own executive suite.
- Descriptions of 120 home business opportunities with proven track records.
- Advice on how to select a product or service that gives you a competitive edge and quick profits.
- Tips on how to market a product with little capital?using low-cost promotional techniques, free advertising, and national distribution through mail-order catalog houses.
- Listing of:
- Firms that sell products and services through home-based entrepreneurs
- 28 franchise and nonfranchise business opportunities that can be run from the home
- 29 types of companies that regularly use homeworkers
- 13 popular freelance occupations for work-at-home professionals.
Table of Contents:
Listing of Megasuccessful Home-Started Firms Profiled in Home Business, ? Big Business.
Introduction.
PART ONE: Home-Grown Million-Dollar Businesses.
1. Making It Big: Profiles of Home-Based Ventures That Became Million-Dollar Companies.
2. Going from Kitchen Table to Executive Suite: The Secrets of Growing a Business.
PART TWO: The Essentials of Successfully Starting, Operating, and Expanding a Home Business.
3. What It Takes to Succeed: An Overview of Home Business.
4. Picking a Winner: Guidelines for Business Selection.
5. Turning Products and Services into Dollars: The Magic of Marketing.
6. Creating the Demand and Getting the Order: Advertising, Promotion, and Sales.
7. Free Advertising Is Yours Almost for the Asking: Publicity.
8. Convincing People to Buy: Do-lt-Yourself Advertising.
9. Receiving Top Dollar for Your Efforts: Costing and Pricing Products and Services.
10. Avoiding Future Problems: Business Planning.
11. Open for Business: Starting Up and Managing the Day-to-Day Operations.
12. Turning a Profit the First Year and Then Expanding: A Blueprint for Success.
13. Make Your Home a Real Office: The Electronic Cottage.
PART THREE: Home Business Descriptions.
14. Cash for Crafts: Craft- and Hobby-Related Businesses.
15. Cooking Up a Profit: Food Products and Services from Home Kitchens.
16. Bucks from Helping Consumers: Personal Service Types of Home Businesses.
17. Earn Steady Income Assisting Other Businesses: Business Services That Can Be Home-Operated.
18. Getting Rich through the Mail: Home-Run Mail-Order Businesses.
19. Income from Unique Talents: Freelance Professionals Working at Home.
20. Turn a Spare Room into a Money-Making Factory: Manufacturing Your Own or Another Firm's Product.
21. Revenue from Selling: Retailing from Home.
22. If It's Broken, Fix It for Money: Repair-Related Home Businesses.
23. Dollars for Lessons: Educating/Instructing Work-at-Home Business Opportunities.
PART FOUR: Profitable Cybermarketing: Using the Internet to Launch and Grow Your Home Business.
24. Make Your Home Operation a Global Company: How to Establish a Presence on The Web.
25. Cybermarketing Business Opportunities.
26. Light at the End of the Cybertunnel: Making Money on the Internet.
PART FIVE: Special Information Chapters.
27. Ready-to-Run Home Businesses: Business Opportunities.
28. There's a Business for Everyone: Work-at-Home Opportunities for Retirees and the Disabled.
29. Legalese Made Easy: Home Business Legal Advisor.
Resource Guide.
Recommended Books.
Help Organizations.
Small Business Magazines.
Library Reference Books.
Government Publications.
The Fifty Most Useful Web Sites for Home-Based Business.
Index.
More
