Global Goes Local by Craig, Timothy J.; King, Richard;

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Cheap mechanical and satellite transmissions have made apredominantly North American culture available to a global audience.Does this mean that rock 'n' roll, soap opera reruns, andprofessional wrestling will destroy Asian traditions and leave Asiannations to produce nothing but imitations of a shallow, hedonisticalien culture? Far from it!

In Global Goes Local, international scholars from a varietyof disciplinary perspectives examine different forms of popular culturein Asia. Covering topics from pop music in Korea to TV commercials inMalaysia, this collection shows how imported cultural forms can beinvested with fresh meaning and transformed by local artists to resultin new forms of assertion and resistance that also meet the needs oftheir particular audiences.

Global Goes Local addresses significant questions beingconsidered by scholars of popular culture and offers case studies ofhow culture suffers, survives, or prospers in Asian communities in anage of global communication.

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Acknowledgments

Asia and Global Popular Culture: The View from He Yong's GarbageDump / Richard King and Timothy J. Craig

Part 1: Global versus Local -- Hybridity and Appropriationin Asian Popular Culture

1. Hulk Hogan in the Rainforest / Peter Metcalf

2. Hybridity and Disjuncture in Mainland Chinese Popular Music /Mercedes M. Dujunco

3. Under Attack: Mass Media Technology and Indigenous MusicalPractices in the Philippines / Michiyo Yoneno Reyes

4. Rocking East and West: The USA in Malaysian Music (An AmericanRemix) / Eric C. Thompson

5. Exploding Ballads: The Transformation of Korean Pop Music /Keith Howard

Part 2: Political, Ideological, and Spiritual Tensions inAsian Popular Culture

6. The Poetics and Politics of Sister Drum: ""Tibetan""Music in the Global Marketplace / Janet L. Upton

7. Television Drama in China: Engineering Souls for the Market /Michael Keane

8. Moral Advertising in Malaysian TV Commercials / Todd Joseph,Miles Holden and Azrina Husin

9. ""You May Not Believe, But Never Offend the Spirits"":Spirit-Medium Cults and Popular Media in Modern Thailand / PattanaKitiarsa

10. Revisioning Japanese Religiosity: Osamu Tezuka's Hi no tori(The Phoenix) / Mark MacWilliams

Part 3: The Creation, Assertion, and Representation ofIdentity in Asian Popular Culture

11. Images of Asians in the Art of the Great Pacific War, 1937-45 /Nancy Brcak and John Pavia

12. To Fight the Losing War, to Remember the Lost War: The ChangingRole of Gunka, Japanese War Songs / Junko Oba

13. The Incantation of Shanghai: Singing a City into Existence /Isabel K.F. Wong

14. Cassettes, Bazaars, and Saving the Nation: The Uyghur MusicIndustry in Xinjiang, China / Rachel Harris

Bibliography

Credits

Contributors

Index