Global Aspects of Reputation and Strategic Management
Sorozatcím: Research in Global Strategic Management; 18;
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38 692 Ft (36 850 Ft + 5% áfa)
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38 692 Ft
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A termék adatai:
- Kiadó Emerald Publishing Limited
- Megjelenés dátuma 2019. július 16.
- ISBN 9781787543140
- Kötéstípus Keménykötés
- Terjedelem288 oldal
- Méret 229x152x21 mm
- Súly 508 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
TöbbHosszú leírás:
Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.
This volume compiles 10 essays by researchers from around the world, who examine global aspects of reputation and strategic management, focusing on managing a global reputation, national context and reputation, and approaches to reputation measurement. They address global reputation management from the perspective of shared values across exchange partners, nested institutional contexts, and stakeholder groups, including value chain reputation; issues related to the national context and its impact on the formation of corporate reputation, looking at contextual influences on reputations in Chile, China, India, Japan, and the US, including national culture and self-construal, social media use, and economic indicators; and the nature of reputation measurement for publicly traded firms and non-profit organizations, including global reputations and implications for meritocracy, the reputations of famous art museums and what companies can learn from them, and the reputations of companies across different countries. Több
Tartalomjegyzék:
Chapter 1.Introduction to Edited Volume: Global Aspects of Reputation and Strategic Management; William Newburry, David Deephouse and Naomi Gardberg
