Business Economics
-
10% KEDVEZMÉNY?
- A kedvezmény csak az 'Értesítés a kedvenc témákról' hírlevelünk címzettjeinek rendeléseire érvényes.
- Kiadói listaár GBP 89.99
-
40 630 Ft (38 695 Ft + 5% áfa)
Az ár azért becsült, mert a rendelés pillanatában nem lehet pontosan tudni, hogy a beérkezéskor milyen lesz a forint árfolyama az adott termék eredeti devizájához képest. Ha a forint romlana, kissé többet, ha javulna, kissé kevesebbet kell majd fizetnie.
- Kedvezmény(ek) 10% (cc. 4 063 Ft off)
- Kedvezményes ár 36 567 Ft (34 826 Ft + 5% áfa)
Iratkozzon fel most és részesüljön kedvezőbb árainkból!
Feliratkozom
40 630 Ft
Beszerezhetőség
Megrendelésre a kiadó utánnyomja a könyvet. Rendelhető, de a szokásosnál kicsit lassabban érkezik meg.
Why don't you give exact delivery time?
A beszerzés időigényét az eddigi tapasztalatokra alapozva adjuk meg. Azért becsült, mert a terméket külföldről hozzuk be, így a kiadó kiszolgálásának pillanatnyi gyorsaságától is függ. A megadottnál gyorsabb és lassabb szállítás is elképzelhető, de mindent megteszünk, hogy Ön a lehető leghamarabb jusson hozzá a termékhez.
A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 1999. március 4.
- ISBN 9780198775249
- Kötéstípus Puhakötés
- Terjedelem338 oldal
- Méret 245x189x18 mm
- Súly 653 g
- Nyelv angol
- Illusztrációk numerous figures, tables and boxes 0
Kategóriák
Rövid leírás:
Business Economics is an introduction to the economics of markets, business organization, and business policy. The text is aimed at business students at both MBA and first- and second-year undrgraduate level, who need a solid introductory guide to economic principles which focuses on the contribution of economics to the study of business policy. Each chapter is introduced with a short section summarizing objectives and key concepts, and ends with a concise conclusion, further reading suggestions, and discussion questions to aid further study.
TöbbHosszú leírás:
Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.
Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000
Tartalomjegyzék:
Introduction
PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS
Economic Activity and Value Creation
The Operation of the Market, Market Forces and Market Equilibrium
Individual Choices, the Supply of Work, and the Demand for Goods
The Nature, Purpose, and Objectives of Firms
The Search for Added Value and the Costs of Production
PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT
The Competitive Market Model
The Monopoly Model and Barriers to Entry
Oligopoly and Strategic Competition
PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE
The Search for Value and the Firm's Investment Decisions
Value Creation and Sustainable Competitive Advantage
Value Creation, the Scope of the Firm, and Acquisitions
Ownership, Management, and the Search for Value
PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM
The Search for Value and the Legislative and Regulatory Environment
The Firm and the Macroeconomic Environment
Economic Forecasting
The Search for Value, International trade, and Economic Performance
Bibliograpjy
Index
