Business Economics
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Product details:
- Publisher OUP Oxford
- Date of Publication 4 March 1999
- ISBN 9780198775249
- Binding Paperback
- No. of pages338 pages
- Size 245x189x18 mm
- Weight 653 g
- Language English
- Illustrations numerous figures, tables and boxes 0
Categories
Short description:
Business Economics is an introduction to the economics of markets, business organization, and business policy. The text is aimed at business students at both MBA and first- and second-year undrgraduate level, who need a solid introductory guide to economic principles which focuses on the contribution of economics to the study of business policy. Each chapter is introduced with a short section summarizing objectives and key concepts, and ends with a concise conclusion, further reading suggestions, and discussion questions to aid further study.
MoreLong description:
Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of business policy. In addition to the standard economics of supply, demand, costs, and competition, the text places special emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification and acquisitions, an outline of macroeconomics, forecasting, and an introduction to public policy. The text has been structured closely to meet existing business courses, and a section in the introduction recommends particular permutations of chapters to suit the different courses available. Each chapter contains an introduction covering the key concepts used, a further reading list, discussion questions and a conclusion summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and other displayed material, and simple algebra will be all that is required by way of mathematical understanding. Business students will find this book is precisely tailored to meet their needs for successful study.
Any business studies student who has little or no understanding of economic principles could make use of this book. It uses easy language to introduce technical phrases. Each chapter ends with a helpful conclusion, organised and graded questions and a well-thought out, thorough list of additional readings. All the expected areas of the economics curriculum are covered. Rod Gunn, The Times Higher Education Supplement, February 2000
Table of Contents:
Introduction
PART I: THE SEARCH FOR VALUE, MARKETS, CONSUMERS AND FIRMS
Economic Activity and Value Creation
The Operation of the Market, Market Forces and Market Equilibrium
Individual Choices, the Supply of Work, and the Demand for Goods
The Nature, Purpose, and Objectives of Firms
The Search for Added Value and the Costs of Production
PART II: THE SEARCH FOR VALUE, PRICES, PROFITS, AND THE FIRM'S COMPETITIVE ENVIRONMENT
The Competitive Market Model
The Monopoly Model and Barriers to Entry
Oligopoly and Strategic Competition
PART III: THE SEARCH FOR VALUE, VALUE CREATION, THE SCOPE OF THE FIRM, AND ITS GOVERNANCE
The Search for Value and the Firm's Investment Decisions
Value Creation and Sustainable Competitive Advantage
Value Creation, the Scope of the Firm, and Acquisitions
Ownership, Management, and the Search for Value
PART IV: THE SEARCH FOR VALUE AND THE WIDER ENVIRONMENT OF THE FIRM
The Search for Value and the Legislative and Regulatory Environment
The Firm and the Macroeconomic Environment
Economic Forecasting
The Search for Value, International trade, and Economic Performance
Bibliograpjy
Index
