Analytics at Work by Davenport, Thomas H.; Harris, Jeanne G.; Morison, Robert;

Hosszú leírás:

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than ""going with the gut"" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations?one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

• Use data more effectively and glean valuable analytical insights
  
  
• Manage and coordinate data, people, and technology at an enterprise level
  
  
• Understand and support what analytical leaders do
  
  
• Evaluate and choose realistic targets for analytical activity
  
  
• Recruit, hire, and manage analysts
  
  

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your workforce.

Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.

In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than ""going with the gut"" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.

Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations?one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.

Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:

• Use data more effectively and glean valuable analytical insights
  
  
• Manage and coordinate data, people, and technology at an enterprise level
  
  
• Understand and support what analytical leaders do
  
  
• Evaluate and choose realistic targets for analytical activity
  
  
• Recruit, hire, and manage analysts
  
  

Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your workforce.

Tartalomjegyzék:

Preface and Acknowledgements


Chapter 1: What It Means to Put Analytics to Work


Part 1: The Analytical Delta


Chapter 2: Data


Chapter 3: Enterprise


Chapter 4: Leadership


Chapter 5: Targets


Chapter 6: Analysts


Part 2: Staying Analytical


Chapter 7: Embedding Analytics in Business Processes


Chapter 8: Build an Analytical Culture


Chapter 9: Review Comprehensively


Chapter 10: The Analytical Journey: Meeting Challenges Along the Way


Chapter 11: Toward More Analytical Decisions and Better Results


Appendix: The Delta Journey