Alignment
Using the Balanced Scorecard to Create Corporate Synergies
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13 849 Ft (13 190 Ft + 5% áfa)
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- Kedvezmény(ek) 10% (cc. 1 385 Ft off)
- Kedvezményes ár 12 465 Ft (11 871 Ft + 5% áfa)
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Feliratkozom
13 849 Ft
Beszerezhetőség
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A termék adatai:
- Kiadó Harvard Business School Press
- Megjelenés dátuma 2006. március 1.
- ISBN 9781591396901
- Kötéstípus Keménykötés
- Terjedelem320 oldal
- Méret 243x167x26 mm
- Súly 770 g
- Nyelv angol 0
Kategóriák
Hosszú leírás:
Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance
Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters? role in setting, coordinating, and overseeing organisational strategy.
Based on extensive field research in organisations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the ?enterprise value proposition?: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.
The next breakthrough in strategy execution from the field?s premier thinkers, Alignment shows how today?s companies can unlock unrealised value from enterprise synergies.
Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance
Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters? role in setting, coordinating, and overseeing organisational strategy.
Based on extensive field research in organisations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the ?enterprise value proposition?: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.
The next breakthrough in strategy execution from the field?s premier thinkers, Alignment shows how today?s companies can unlock unrealised value from enterprise synergies.
Tartalomjegyzék:
Alignment
Több
Alignment: Using the Balanced Scorecard to Create Corporate Synergies
13 849 Ft
12 465 Ft