A Research Agenda for Smart Hospitality by Leung, Rosanna; Hsu, Hsuan; O’Connor, Peter;

Hosszú leírás:

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

This innovative book examines the concept of ‘smartness’ in hospitality, an area that remains underexplored, particularly among small and medium-sized enterprises (SMEs). It moves away from the ambiguities around smartness, clarifying this as interconnected and interoperable systems within and between organizations, aiming to streamline operations and enhance value for all stakeholders.

With contributions from experts across technical and hospitality disciplines, this Research Agenda explores smart hospitality from its smart network foundations to hotel operations, customer service, marketing, strategic management, and decision-making perspectives. It bridges the gap between technical knowledge and practical application by providing insights into smart hospitality infrastructure and operations. Real-life examples are used to illustrate the potential of smart hospitality, showcasing automation and interoperability in action.

A Research Agenda for Smart Hospitality brings industry and academia together to foster innovation, address future challenges and set a research agenda for emerging scholars in smart hospitality. It is also a helpful book for tourism, smart services, strategic management and hotel operations management scholars more widely.

This innovative book explores the concept of ‘smartness’ in hospitality, an area that remains underexplored, particularly among small and medium-sized enterprises (SMEs). With contributions from experts across technical and hospitality disciplines, this Research Agenda explores smart hospitality from its smart network foundations to hotel operations, customer service, marketing, strategic management, and decision-making perspectives.

‘This comprehensive volume offers a forward-thinking exploration of smart hospitality, blending cutting-edge technologies with human-centered design to enhance operational efficiency, guest experience, and sustainability. It serves as a vital resource for academics and industry professionals seeking to understand and implement intelligent, interconnected systems in the evolving hospitality landscape.’

Tartalomjegyzék:

Contents
Preface xii
1 An introduction to smart hospitality 1
Peter O’Connor, Hsuan Hsu, and Rosanna Leung
PART I DATA – THE LIFEBLOOD OF SMART HOSPITALITY
2 Communication protocols and standards in smart
hospitality 21
Meng-Jun Hsu
3 A framework for the development of big data analytic
capability by hospitality organizations 55
Alinda Kokkinou
PART II SMARTNESS AND THE HOSPITALITY VALUE CHAIN
4 Cloud-based revenue management and distribution
channels in smart hospitality 77
László Kökény, Márk Miskolczi, and Melinda Jászberényi
5 Interoperable HR systems in the hospitality industry 91
Radha Pavitra Yalamarti
6 Smart housekeeping: Understanding the barriers that
housekeepers face in the smart hospitality industry 101
Nick Kalsi, Fiona Carroll, Katarzyna Minor , Bola Omisade,
and Jon Platts
PART III SMARTNESS AND THE CUSTOMER EXPERIENCE
7 Towards smarter co-creation in the design of tourist
experiences 123
Sara Alonso-Muñoz and Rocío González-Sánchez
8 The potential of smart hospitality in the sports events
ecosystem 139
Salar Kuhzady, Sardar Mohammadi, and Seyyed Iman Ghaffarisadr
PART IV FUTURE SMART HOSPITALITY
9 Smart hospitality and the metaverse 159
Evrim Çeltek
10 Beyond reality: Leveraging virtual reality for innovation in
hospitality marketing and training 177
Tsz-Wai Lui
11 Smart hotel buildings and implications for sustainability and
guest experience 195
Kuan-Wen Lin and Rosanna Leung
12 Smart hospitality: Reflecting on today, inspiring tomorrow 207
Hsuan Hsu, Rosanna Leung, and Peter O’Connor