Gazdaság, üzlet (karitatív célú kampány)

Marketing 7.0: A Guide for Thinking Marketers in t he Age of AI

Digital Internationalisation of Firms: Strategies, Challenges and Legal Aspects

Zukunftsorientiertes Kundenmanagement im Vertrieb: CRM, Solution Selling, E-Commerce und Key Account Management als Erfolgsfaktoren

KI – die erweiterte Intelligenz im Vertrieb: Tools, Anwendungen und Potenziale von Artificial Intelligence im Sales

Brand Intelligence: Navigating the Transformation in the AI and Web3 Era

African Businesses And Multiple Value Creation: Impact Through Technology And Digitalization

Digitalisation and the Cultural Value Chain: European Culture Rewired

Business Negotiation: Integrating Practical Techniques and Theoretical Insights

Business Negotiation: Integrating Practical Techniques and Theoretical Insights

Retail Marketing in the Modern Age

The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3: Empirical Generalizations and Meta-Analysis

Retail Marketing in the Modern Age

Applications of Mathematics in E-Commerce and Finance: SocProS 2025, Roorkee, India, February 24–26

Chefsache Strategisches Vertriebsmanagement: Weitere Handlungsempfehlungen aus Sicht von Top Interim Managern

Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

A Casebook of E-commerce and Digital Economy

Marketing in the Digital Age: Insights into Consumer Decisions, Social Influence, and Responsible Marketing

Digitalized Companies: How to Succeed at Digital Transformation in Your Organization

The Development of Cross-border E-commerce: Evidence from China and Central Asian Countries