Rövid leírás:

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.

Hosszú leírás:

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multi-faceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.

Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.

Tartalomjegyzék:

Introductory chapter: digital internationalisation of firms - general overview, research streams and theoretical approaches 1. Digital internationalisation of Internet-enabled firms: process, modes, and strategies 2. Digital internationalisation of Internet-based firms: process, modes, and strategies 3. Digital internationalisation through R&D collaboration amongst research institutes. The Łukasiewicz Research Network ? Institute of Aviation: case study 4. Digital internationalisation through service offshoring: Science Mapping Analysis 5. Consumer behaviour and cross-border e-commerce perspective 6. Sustainability challenges in digital internationalization 7. Internet-based knowledge acquisition for digital internationalization 8. Artificial Intelligence and Big Data analytics in international marketing: navigating opportunities and challenges 9. Firm and managerial capabilities as antecedents of digital internationalisation at small and medium-sized enterprises 10. The legal aspects of consumer protection in cross-border e-commerce 11. Cross-border e-commerce - tax and customs aspects 12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: a case study of a fashion retailer