Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
Series: Smart Innovation, Systems and Technologies; 167;
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Product details:
- Edition number 1st ed. 2020
- Publisher Springer Nature Singapore
- Date of Publication 29 November 2019
- Number of Volumes 1 pieces, Book
- ISBN 9789811515637
- Binding Hardback
- No. of pages458 pages
- Size 235x155 mm
- Weight 1101 g
- Language English
- Illustrations XXVI, 458 p. 91 illus., 63 illus. in color. Illustrations, black & white 7
Categories
Long description:
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
MoreTable of Contents:
The Digital Advertising Conceptual Flow - A Literature Review.- Featured Snippets Results in Google Web Search: An Exploratory Study.- Willingness to pay a premium price for streaming services: the role of trust in services.- Websites as spaces of confluence: narratives and the pursuit of legitimacy.- User Behavior: The Case of Instagram.- The Influence of YouTubers in Consumer Behavior.
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