Market Assessment with OR Applications
Series: Mathematical Engineering, Manufacturing, and Management Sciences;
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
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Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 30 September 2021
- ISBN 9781032176192
- Binding Paperback
- No. of pages124 pages
- Size 234x156 mm
- Weight 190 g
- Language English
- Illustrations 16 Illustrations, black & white 191
Categories
Short description:
This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.
MoreLong description:
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.
This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.
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Table of Contents:
Preface
Acknowledgments
Author Biographies
Chapter 1 Introduction to Marketing Management
Chapter 2 Need for Scientific Marketing Analysis
Chapter 3 Understanding the Consumer’s Perspective
Chapter 4 Product and Brand Management
Chapter 5 Pricing Decision: A General Perspective
Chapter 6 Some Purchasing Policies Under Fluctuating Pricing
Chapter 7 Distribution Management
Chapter 8 Promotional Management Using OR Concepts
Index
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