Market Assessment with OR Applications
Series: Mathematical Engineering, Manufacturing, and Management Sciences;
- Publisher's listprice GBP 165.00
-
78 828 Ft (75 075 Ft + 5% VAT)
The price is estimated because at the time of ordering we do not know what conversion rates will apply to HUF / product currency when the book arrives. In case HUF is weaker, the price increases slightly, in case HUF is stronger, the price goes lower slightly.
- Discount 20% (cc. 15 766 Ft off)
- Discounted price 63 063 Ft (60 060 Ft + 5% VAT)
Subcribe now and take benefit of a favourable price.
Subscribe
78 828 Ft
Availability
Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
Why don't you give exact delivery time?
Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 1
- Publisher CRC Press
- Date of Publication 9 December 2019
- ISBN 9780367226923
- Binding Hardback
- No. of pages124 pages
- Size 234x156 mm
- Weight 390 g
- Language English
- Illustrations 16 Illustrations, black & white; 1 Halftones, black & white; 15 Line drawings, black & white; 2 Tables, black & white 10
Categories
Short description:
This book will provide a platform to academicians, practitioners, and researchers to understand marketing management concepts from an OR perspective. This book will help to improve decision making, prediction procedures, and the management of resources more efficiently.
MoreLong description:
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.
This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.
More
Table of Contents:
Preface
Acknowledgments
Author Biographies
Chapter 1 Introduction to Marketing Management
Chapter 2 Need for Scientific Marketing Analysis
Chapter 3 Understanding the Consumer’s Perspective
Chapter 4 Product and Brand Management
Chapter 5 Pricing Decision: A General Perspective
Chapter 6 Some Purchasing Policies Under Fluctuating Pricing
Chapter 7 Distribution Management
Chapter 8 Promotional Management Using OR Concepts
Index
More
Online Multiplayer Games: Synthesis Lectures on Informaiton Concepts, Retarieval, and Services
13 686 HUF
12 592 HUF
