Innovation and Product Management
A Holistic and Practical Approach to Uncertainty Reduction
Series: Springer Texts in Business and Economics;
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35 498 Ft
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Product details:
- Edition number 2015
- Publisher Springer Berlin Heidelberg
- Date of Publication 25 September 2014
- Number of Volumes 1 pieces, Book w. online files / update
- ISBN 9783642543753
- Binding Hardback
- No. of pages327 pages
- Size 235x155 mm
- Weight 6387 g
- Language English
- Illustrations XVI, 327 p. 199 illus. With online files/update. Illustrations, black & white 0
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Long description:
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
MoreTable of Contents:
Part I: Fundamentals of Innovation and Product Management.- Part II: Process of Innovation and Product Management.- Part III: Innovation and Product Management.- Broadening the Topic.
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