Empowering Digital Transformation
Proceedings of the 2025 GMA-GAMMA Joint Symposium, Hong Kong, July 24–27, 2025
Series: Springer Proceedings in Business and Economics;
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66 563 Ft (63 393 Ft + 5% VAT)
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66 563 Ft
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Product details:
- Publisher Springer Nature Switzerland
- Date of Publication 3 July 2025
- Number of Volumes 1 pieces, Book
- ISBN 9783031969294
- Binding Hardback
- No. of pages241 pages
- Size 235x155 mm
- Language English
- Illustrations VIII, 241 p. 13 illus., 10 illus. in color. Illustrations, black & white 675
Categories
Long description:
This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China.
It focuses on achieving a human-centered digital transformation by empowering people and integrating processes and platforms to foster sustainable prosperity for all. It challenges conventional thinking by offering novel conceptualizations, empirical evidence, and case studies from regions at various stages of digitalization and across different product, market, and industry contexts.
The book aims to equip decision-makers and academics with the tools to navigate the increasingly blurred boundaries between humans and computers, businesses, institutions, and society, and the traditional, platform, attention, and experience economies. The chapters span operations, marketing, and management and bring together a variety of country context and industries undergoing digital transformation.
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