Customer-Dominant Logic
Customer-Dominant Management as a New Target in Relationship Marketing
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44 374 Ft
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Product details:
- Edition number 2024
- Publisher Springer Fachmedien Wiesbaden
- Date of Publication 27 November 2024
- Number of Volumes 1 pieces, Book
- ISBN 9783658453510
- Binding Hardback
- No. of pages425 pages
- Size 240x168 mm
- Language English
- Illustrations XVIII, 425 p. 93 illus., 92 illus. in color. Illustrations, black & white 616
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Long description:
"
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce ""Customer-Dominant Management,"" detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
" MoreTable of Contents:
Subject and Characteristics of Customer-Dominant Logic.- From Customer-Dominant Logic to Customer-Dominant Management - Theoretical Foundation of Customer-Dominant Logic.- Core Elements of Customer-Dominant Logic. - Customer-Dominant Logic as a Management Approach.- Market Research in Customer-Dominant Logic.- Market Segmentation in Customer-Dominant Logic.- Marketing Strategies in Customer-Dominant Logic.- Marketing Tools in Customer-Dominant Logic.- Marketing Controlling in Customer-Dominant Logic.- Development Trends of Customer-Dominant Logic.- Literature Service: Scientific Contributions to Corporate Management from the Customer Perspective.
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