Brands and Gaming
The Computer Gaming Phenomenon and its Impact on Brands and Businesses
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22 184 Ft
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Estimated delivery time: In stock at the publisher, but not at Prospero's office. Delivery time approx. 3-5 weeks.
Not in stock at Prospero.
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Delivery time is estimated on our previous experiences. We give estimations only, because we order from outside Hungary, and the delivery time mainly depends on how quickly the publisher supplies the book. Faster or slower deliveries both happen, but we do our best to supply as quickly as possible.
Product details:
- Edition number 2006
- Publisher Palgrave Macmillan UK
- Date of Publication 14 November 2005
- Number of Volumes 1 pieces, Book
- ISBN 9781403998972
- Binding Hardback
- No. of pages168 pages
- Size 235x155 mm
- Weight 432 g
- Language English
- Illustrations VIII, 168 p. 0
Categories
Long description:
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
MoreTable of Contents:
Gaming Market Overview What is Gaming ? The Culture of Gaming Will Gaming Replace TV? Gaming Gets Active Mobile Gaming Gaming Industry Structure Brands in Gaming Today Strategies for Your Brand to Enter the Gaming Space Futureshock
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