New Dimensions in Marketing/Quality-of-Life Research by Samli, A. Coskun; Sirgy, M. Joseph;

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A termék adatai:

Kiadó Praeger
Megjelenés dátuma 1995. május 19.
Kötetek száma Hardback

ISBN 9780899308869
Kötéstípus Keménykötés
Terjedelem oldal
Méret 234x155 mm
Súly 822 g
Nyelv angol

Kategóriák

Általános gazdasági, üzleti könyvek Menedzsment, vállalatirányítás Általános gazdasági, üzleti könyvek (karitatív célú kampány) Menedzsment, vállalatirányítás (karitatív célú kampány)

Hosszú leírás:

A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.

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Tartalomjegyzék:

Preface
Introduction
Measures and Methods in QOL/Marketing Research
Developing a Life Satisfaction Measure Based on Need Hierarchy Theory by M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn, and Natasha Nagpal
Methodological Pitfalls and Solutions in Satisfaction Research by Edward Diener and Frank Fujita
QOL Research in Functional Areas of Marketing
Quality of Life, Technology, and Marketing: An Organizational Model by Millard F. Crask
Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective by Michael H. Morris, Donald L. Sexton, William H. Davis, and Pamela S. Lewis
The Changing Role of Distribution within the Marketing System: A Normative Model by A. Coskun Samli
QOL Research on Different Market Segments
Uplifts, Hassles, and Quality of Life in Older Workers by Sara Staats, Beth Colbert, and Christie Partlo
Enhancing the Quality of Life during Widowhood: A Marketing Challenge by Linda J. Shea and Charles D. Schewe
Supporting the Quality of Life of Single-Parent Homeless Families: A Case Study by Marvin G. Cline
Research in Certain QOL Domains--Marketing Implications
Toward Consumer Well-Being: Consumer Socialization Effects of Work Experience by Noriyuki Nakano, Maurice MacDonald, and Robin Douthitt
Leisure Advertising: Media Portrayals of the Postmodern Homo Ludens by Teresa J. Domzal and Jerome B. Kernan
Communication and Public Perceptions of the Quality of Life by Leo W. Jeffres and Jean Dobos
Occupational Prestige and Bureaucratization on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization by David Efraty and M. Joseph Sirgy
Neighborhood Quality of Life: A Subjective Matter? by Robin Widgery
Research in QOL Related to Marketing in Specific Industries
Quality-of-Life Issues in the Third World: A Focus on Indian Tourism by Zafar U. Ahmed and Franklin B. Krohn
The Impacts of Tourism Development on Quality of Life in Host Communities by Robert R. Nelson
Cigarette Smoking and Societal Quality of Life by Thaddeus H. Spratlen
Epilogue
Past, Present, and Future: An Overview of Quality-of-Life Research in Marketing by M. Joseph Sirgy, H. Lee Meadow, and A. Coskun Samli
Selected Bibliography
Index