Mobile and Social Media Journalism by Adornato, Anthony C.;

A Practical Guide

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A termék adatai:

Kiadás sorszáma First Edition
Kiadó CQ Press
Megjelenés dátuma 2018. január 1.

ISBN 9781506357140
Kötéstípus Puhakötés
Terjedelem216 oldal
Méret 254x177 mm
Nyelv angol

Kategóriák

Média- és kommunikációs ipar Média- és kommunikációs ipar (karitatív célú kampány)

Rövid leírás:

A Practical Guide for Multimedia Journalism

Mobile and Social Media Journalism is the go-to guide for understanding how today’s journalists and news organizations use mobile and social media to gather news, distribute content, and create audience engagement. Checklists and practical activities in every chapter enable readers to immediately build the mobile and social media skills that today’s journalists need and news organizations expect.

In addition to providing the fundamentals of mobile and social media journalism, award-winning communications professional and author Anthony Adornato discusses how mobile devices and social media have changed the way our audiences consume news and what that means for journalists. The book addresses a changing media landscape by emphasizing the application of the core values of journalism—such as authentication, verification, and credibility—to emerging media tools and strategies.

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Hosszú leírás:

Book Winner of the 2017-2018 Park Writing Award

A Practical Guide for Multimedia Journalism

“This textbook is an exceptional guide that helps students understand and apply the concepts of utilizing social media to one’s advantage in the news business.”

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Tartalomjegyzék:

PREFACE
ACKNOWLEDGMENTS
CHAPTER 1 Forces at the Gate: An Active Audience
TECHNOLOGY AND JOURNALISM
CHANGING ROLE OF THE AUDIENCE
IMPACT ON JOURNALISTS
CHECKLIST
CHAPTER 2 Managing Change: The Mobile-First Newsroom
MOBILE-FIRST MINDSET
ADAPTING TO A MOBILE AUDIENCE: EVOLVING BUSINESS MODELS
NEWSROOM MOBILE AND SOCIAL MEDIA EDITORIAL STRATEGIES
CHECKLIST
CHAPTER 3 Your Social Media Brand: Who Do You Want To Be?
SOCIAL MEDIA BRANDING AND JOURNALISM
DIGITAL SKELETONS: SOCIAL MEDIA AUDIT
BUILDING A SOCIAL MEDIA BRAND
CHECKLIST
CHAPTER 4 Mastering Social Media And Mobile Apps For Reporting
SPEAKING THE LANGUAGE: THE BASICS
SOCIAL NEWSGATHERING: STORY IDEAS, SOURCES, AND CONTENT
CROWDSOURCING: SOCIAL COLLABORATION AND CURATION
CHECKLIST
CHAPTER 5 From The Field: The Mobile Journalist
DIGITAL-FIRST MINDSET: MOBILE AND SOCIAL FIRST
WORKING REMOTELY
CHECKLIST
CHAPTER 6 From The Field: Social Media Engagement And Audience Analytics
WHAT DO I POST WHILE REPORTING?
CHECKLIST
IS IT WORKING? MEASURING THE SUCCESS OF YOUR MOBILE AND SOCIAL MEDIA ACTIVITY
CHECKLIST
CHAPTER 7 Social Media Ethics And Policies
NEW ETHICAL DILEMMAS
CHARTING AN ETHICAL COURSE: APPLYING JOURNALISM ETHICS TO SOCIAL MEDIA
NEWSROOM SOCIAL MEDIA POLICIES
CHECKLIST
CHAPTER 8 Mobile and Social Media in Your Career
QUALIFICATIONS NEEDED IN TODAY’S NEWSROOMS
MOBILE AND SOCIAL MEDIA JOBS AND INTERNSHIPS
FINDING JOB AND INTERNSHIP LEADS
BREAKING INTO THE BUSINESS: LEVERAGE YOUR DIGITAL KNOW-HOW
CHECKLIST
NOTES
INDEX
ABOUT THE AUTHOR