Events Management by Raj, Razaq; Rashid, Tahir;

Principles and Practice

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A termék adatai:

Kiadás sorszáma Fourth Edition
Kiadó SAGE Publications Ltd
Megjelenés dátuma 2022. január 1.

ISBN 9781529732511
Kötéstípus Puhakötés
Terjedelem512 oldal
Méret 245x189 mm
Nyelv angol

Kategóriák

Szolgáltatóipar

Rövid leírás:

An introductory overview of the fundamentals in managing events from conception to delivery, preparing students for a future career in events management and hospitality.

Több

Hosszú leírás:

Now in its Fourth Edition, the authors have included new chapters on legal, security, safety and risk management, social media, events destination and the future of international events, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.

International case studies covering all manner of events are used throughout and include:

· Tokyo 2020 Olympic Games, Japan

· FIFA World Cup 2018, Russia

· The Ninth Wave Festival, Shanghai

· Edinburgh International Film Festival Goes Digital During Covid 19

· Festival de Cannes, International Film Festival, France

PowerPoint slides and an Instructor Manual can be found online.

Suitable for Events Management students at Undergraduate and Postgraduate level.

Több

Tartalomjegyzék:

Part 1: Events Concepts and Management
Chapter 1: Introduction to Events Management
Chapter 2: Events Destinations Management
Chapter 3: Event Entrepreneurship
Chapter 4: Human Resource Management
Part 2: Events Finance and Law
Chapter 5: Financial Management in the Events Industry
Chapter 6: Costing, Pricing and Capital in the Events Industry
Chapter 7: Project Management and Financing
Chapter 8: Risk Management and Safety
Part 3: Events Marketing and Media
Chapter 9: Event Sponsorship
Chapter 10: Marketing Process, Communications and Public Relations
Chapter 11: Brand Co-Creation and Social Media
Chapter 12: New Multimedia Technology for Events Organisers
Part 4: Events Preparation and Operation
Chapter 13: Events Assessing, Planning and Monitoring
Chapter 14: Event Logistics
Chapter 15: Event Production, Design and Lighting
Chapter 16: Crowd Control and Crowd Dynamics
Chapter 17: Expos, Conferences and Conventions
Part 5: Events and Beyond
Chapter 18: Sustainable Festivals and Events
Chapter 19: Long Term Legacy and Impacts
Chapter 20: Sport Events
Chapter 21: Evaluation and Impact of Events
Chapter 22: The Future of the Events Industry