The Oxford Handbook of Pricing Management
Sorozatcím: Oxford Handbooks;
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A termék adatai:
- Kiadó OUP Oxford
- Megjelenés dátuma 2014. június 5.
- ISBN 9780198714811
- Kötéstípus Puhakötés
- Terjedelem978 oldal
- Méret 246x171 mm
- Súly 1650 g
- Nyelv angol
- Illusztrációk 111 Figures, 47 Tables 0
Kategóriák
Rövid leírás:
A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
TöbbHosszú leírás:
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
`This wide ranging book provides many important lessons on effective pricing. It bristles with empirical information, reviewing practices in industries from advertising and airlines to wine and wireless services. It then lays out the analytics underlying effective pricing, examining methodologies such as game theory and behavioral decision, and strategies and techniques, such as auctions, markdowns, and promotions. This book is thoroughly grounded in real world considerations, looking at matters from how to manage an effective pricing organization to how to conduct a global pricing strategy. Learn from this book in all aspects but one. Its price should have been set ten times as high. But then you should still buy it.
'
Richard Zeckhauser, Frank P. Ramsey Professor of Political Economy, Kennedy School, Harvard University
Tartalomjegyzék:
Part I. Introduction
Introduction
Part II. Pricing in Selected Industries
Why are Prices Set the Way they Are?
Airline Pricing
Electric Power Pricing
Health Care Pricing in the United States: The Case of Hospitals
Pricing in Restaurants
Pricing of On-line Display Advertising
Consumer Credit Pricing
Wireless Services Pricing in the US
For What IT's Worth: Pricing Internal IT Services
Television Advertisement Pricing in the US
Pricing in the Cruise Line Industry
Less-than-Truckload Pricing
Pricing in the North American Protein Industry
Wine Pricing in the United States
Pricing and Sales Practices in the Grand Bazaar of Istanbul
Part III. Pricing Fundamentals
Price Theory in Economics
Models of Demand
Game Theory Models of Pricing
Behavioral Issues in Pricing Management
Part IV. Pricing Tactics
Customized Pricing
Nonlinear Pricing
Dynamic List Pricing
Sales Promotions
Markdown Management
Revenue Management
Auction Pricing
Service Engineering: Design and Pricing of Service Features
Pricing in Business-to-Business Contracts: Sharing Risk, Profit, and Information
Joint Pricing and Inventory Management
Part V. Organization and Processes
Structuring and Managing an Effective Pricing Organization
Global Pricing Strategy
Using Lean Six Sigma to Improve Pricing Execution
Pricing with Confidence in Business-to-Business Settings
Part VI. Current Challenges and Future Prospects
Challenges and Future Prospects for Pricing Management
