The Houdini Solution
Why Thinking Inside the Box is the Key to Creativity
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A termék adatai:
- Kiadó McGraw-Hill Education
- Megjelenés dátuma 2006. október 16.
- ISBN 9780071462044
- Kötéstípus Puhakötés
- Terjedelem256 oldal
- Méret 208x137x15 mm
- Súly 286 g
- Nyelv angol 0
Kategóriák
Rövid leírás:
Don't struggle against limitations. Think like Houdiniand work your magic!
You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes--and yet he managed to find his way out every time. The same is true with creativity. It's the restraints themselves that spark the creative process, inspiring the most ingenious solutions.
That's the secret of The Houdini Solution. Written by Ernie Schenck, the award-winning creative mind behind some of today's hottest advertising campaigns, this eye-opening book smashes through the clichés you've heard about creative thinking and shows you how to use that proverbial "box" to full advantage. You'll learn how to:
- Slip through the loopholes of the professional straightjacket
- Use that last-minute deadline as your chance to dazzle
- Face a wall of resistance and see an opening for success
It's not magic. It's creativity at work. And, inspired by Houdini, it's your golden opportunity to beat the odds, amaze your audience, and come out on top.
TöbbHosszú leírás:
Transform the shackles of conformity into the tools for generating amazing, unconventional results
Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.
Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.
Key features
Transform the shackles of conformity into the tools for generating amazing, unconventional results
Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.
Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.
Key features
Tartalomjegyzék:
Chapter 1: Why Thinking Outside The Box Isn?t The Answer For Most People.
Chapter 2: You See A Wall. Houdini Saw An Opening.
Chapter 3: Padlocks. Chains. Straight Jackets. That?s Stopping You From Thinking Creatively?
Chapter 4: It?s Easy To Drown When You?re Afraid Of Drowning.
Chapter 5: He?s Been In There For Three Minutes!: The Power Of Deadlines.
Chapter 6: Creativity And The Straitjacket Of Money.
Chapter 7: The Lobsterman And The Lexus.
Chapter 8:Thinking Inside The Toy Box.
Chapter 9: Houdini Didn?t Invent Magic. He Reinvented It.
Chapter 10: What, You Thought There Wasn?t Going To Be Homework?
Afterword
Több
